Alien: from Ethnosocial Hermeneutics to Transhumanistic Understanding of the Post-pandemic Era (Anthropological and Cultural Aspects)

   Relevance. The problem of studying an alienation phenomenon can be updated in relation to changes in the practice of social action. We are witnessing that due to the spread of the corona virus infection and the emergence of social division forms, the rules of behavior and movement bans are changing and taking place. This evokes natural allusions to the ghetto phenomenon as a practice of isolation in the context of the anthropological and cultural dimensions of this concept.
   The purpose of the article is deliberate the historical preconditions for alienation in an anthropological and cultural context. Analysis of the posthumanist paradigm of the body and the mental image of man transformation in the information civilization, as well.
   Objectives: to determine the meaningful context of the concept of alien from the standpoint of the ethno-social hermeneutic approach; to identify specific for understanding the phenomenon of alienation as a phenomenon of modern society in the context of postmodernism; to verify the understanding of the bodily and mental in their transformational potential for understanding transhumanism.
   Methodology: the method of phenomenological hermeneutics; ethnosocial approach to anthropological phenomena; methodological attitudes of "exposing the consumer society" of postmodernism, as well as technological optimism of a new type of transhumanism.
   Results. The study revealed that the phenomenon of the alien is generated by "negative individuation", since the process in which a person cannot come to the self-realization of his authentic personality comes to the multiplication of personality to the extent that the alien becomes a kind of "inner ghetto". Transhumanism, due to the presence of advanced technologies in the field of natural sciences, in particular in genetics, exacerbates this problem to the total non-discrimination of existentially its own.
   Conclusions. The process of medicalization of physicality continues during the pandemic. A person today is fully included in the discourse of medicine, because the restrictions imposed on the administration of physical, biological, social and spiritual manifestations of a person are truly total, and the body acts in the post–pandemic era as, on the one hand, a source of construction, which is facilitated by the spread of the transhumanism worldview, on the other - as an ontologically alien.

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