On the issue of using artificial intelligence as a promising way of developing the hotel industry

The relevance of the research is determined by the need to optimize operational processes in hotels, improve the quality of service, minimize the human factor, strengthen competitiveness and adapt to changes in the hotel services market. In the context of the rapid development of the hospitality industry and increasing competition, the introduction of modern technologies is becoming necessary to improve the efficiency of enterprises in the hotel sector.

The purpose of the article is to provide an economic justification of the problems and prospects of using artificial intelligence technologies in the hotel industry.

The objectives of the article include analyzing the role of artificial intelligence in improving the quality of accommodation facilities, popularizing services and goods in the hospitality industry, exploring the possibilities of using artificial intelligence to increase the competitiveness of hotel enterprises, and developing practical recommendations for the development of the hospitality industry in the Russian Federation.

Methodology. In the process of research aimed at studying scientific publications, works of domestic experts, statistical materials and other relevant sources, the author of this work applied a set of general scientific methods, including analysis, observation, description, comparison, graphical visualization and synthesis.

Results. During the study of the prospects for the development of the hospitality industry with the help of artificial intelligence, recommendations were formed on the effective use of AI technologies in the Russian hotel business.

Conclusions. According to the results of the study, the authors conclude that the development of artificial intelligence technologies in the hotel business can contribute to the comprehensive development of the hospitality industry in the Russian Federation. The introduction of artificial intelligence (AI) into the hotel business opens up new opportunities for optimizing operational processes, improving the quality of service, minimizing the human factor and enhancing competitiveness.

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