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Proceedings of the Southwest State University. Series: Economics. Sociology. Management

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Vol 13, No 6 (2023)
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TRENDS OF THE WORLD AND NATIONAL ECONOMY

10-18 170
Abstract

   The relevance of the study is related to the trend of the states of the "global" South towards a polycentric world, accompanied by an independent foreign economic course.

   The EAEU is interested in expanding cooperation with Latin American countries.

   The purpose is to conduct a comparative analysis of the macroeconomic indicators of the EAEU and LAC countries and FDI destinations based on statistical data.

   Objectives: to analyze the current state of macroeconomic indicators of the integration associations of the EAEU and LAC in order to identify identical development indicators; to characterize the country and sectoral directions of FDI of the EAEU countries in the countries of Latin America and the Caribbean in comparison with similar investments of the countries of the "collective" West and the United States.

   Methodology. Investment cooperation is analyzed within the framework of the theory of structural functionalism (Parsons) using macroeconomic indicators of foreign trade cooperation based on UNCTAD statistics on world investments, data from the central banks of Bolivia, Brazil, statistical agencies CEPAL and the Bank of Russia.

   Results. It has been proved that investment flows between the EAEU and LAC have developed unevenly, and the volume of investments has fluctuated significantly. This trend reflects the general stagnation of the EAEU's investment activity in Latin America outside the commodity sectors. The leading sector attracting investment is the software and IT services sector in LAC.

   Conclusions. There is a trend towards an increase in the volume of trade turnover between the regions of the EAEU and the LAC, but investment cooperation between the countries is slowed down due to the logistical inaccessibility of the region, the insufficient development of the port infrastructure of the LAC, the lack of interbank relations, and insufficient state support in the LAC.

MANAGEMENT IN SOCIO-ECONOMIC SYSTEMS

19-31 302
Abstract

   The purpose is to identify the features of strategic planning and formulate specific recommendations on the choice of growth strategies in developing and developed markets for international streaming services.

   Objectives: study of specific examples (cases) growth strategies in developed and emerging markets; identify key factors for the successful development of companies; study cases of adapting a product to the needs of the local market environment.

   Methodology: comparative analysis; analysis of financial indicators and benchmarking; synthesis of information obtained; inductive and deductive methods.

   Results. of the study showed that taking into account the needs of the audience in national markets is the key to the growth of the company and its subscriber base. When entering the market, companies use a pre-formed market development strategy as a starting point for expanding the number of users, after which they continue to strengthen their positions using market penetration, product development or diversification strategies, adapting the product to the needs and characteristics of the market environment.

   Conclusions. Partnerships have proven to be an important factor in developed and emerging markets, however, in the case of developed markets, this strategic step benefits in quantitative terms, and in the case of emerging markets, both in qualitative terms (localization of content) and in quantitative terms, the growth in the number of users. The findings and results of the study will be useful to existing streaming services, startups, venture investors and government agencies regulating this area.

32-43 426
Abstract

   Relevance. Digitalization covers all spheres of our life, the pace of development of information technologies is accelerating – their importance in modern society is increasing. There is an active introduction of modern technologies into various business processes, including personnel management, which can change the human resource management system we are used to. The field of artificial intelligence development is not left behind, impressing the whole world with the pace of development in many areas, including work with personnel: recruitment, hiring and training.

   The purpose of the article is to study the introduction of digital technologies in personnel management.

   Objectives: to study the directions of artificial intelligence development in economics and management; to consider the history of the origin of the idea of such an application of artificial intelligence tools; to assess the interest in artificial intelligence in the field of human resource management; to consider the opinions of leading experts on the successes and prospects of the introduction of artificial intelligence in human resource management.

   Methodology. In the course of scientific research, empirical, theoretical, statistical methods and methods of graphical representation were used.

   Results. The theoretical aspects of the application of artificial intelligence technologies were studied; the popularity of this topic in science and business was shown. The experience of using artificial intelligence in human resource management of large global and Russian companies is summarized and the prospects for the development of this direction are shown. Examples of the positive effect of the introduction of artificial intelligence in the field of human resource management are shown.

   Conclusions. The article emphasizes the relevance and importance of the topic under consideration, taking into account the latest trends, perspectives and views of leading analysts. The possibilities that artificial intelligence technologies open up in the field of human resources are considered.

THE GOVERNMENT AND BUSINESS ON THE PATH OF THE DIGITAL TRANSFORMATION

44-53 308
Abstract

   Relevance. Digital transformation has been one of the key driving forces in the economy over the past few years, and the introduction of digital technologies is becoming an essential condition for an efficient, competitive and sustainable business. The article is devoted to the formation of the concept of digital transformation in the modern business environment, with a focus on the growing new challenges from the external environment. A wide range of studies devoted to this issue highlights various aspects, including barriers, strategies, elements and other components of this complex definition, which leads to the existence of multiple variations of approaches, both to the vision of the essence of digital transformation and its resulting parameters.

   The purpose of the study is theoretical and methodological elaboration of the issues of the essence of the categorical apparatus of the category "digital transformation of business" and the disclosure of its structural components, as well as clarification for further strategic management and reduction of the consequences of risk determinants.

   Objectives: analysis of statistical data on the level of digitalization of business in Russia; identification of key elements of digital business transformation; consideration of digital transformation as a business process.

   Methodology. As part of the study, materials from world rating reports and news agencies were used, as well as developments by representatives of the national scientific school, which was the basis for a critical analysis. Standard methods of statistical processing, generalization, and comparison were used. The method of classification and comparative analysis, as well as methods of structural-functional and strategic analysis are applied.

   Results. The article presents the main trends of digitalization of business in Russia. The author's approach to understanding the definition of "digital transformation of business" is formulated, its key elements are highlighted. A conceptual model of digital business transformation in the conditions of practical implementation of the basic development strategy is proposed.

   Conclusions. The technologies that form the basis of digital transformation are revolutionary in themselves, and in their synergetic effect are capable of radically transforming business and society, destroying old business models, thereby contributing to the increase of competitive opportunities and rapid adaptation to chaotically changing market requirements.

ACTUAL PROBLEMS OF REGIONAL SOCIO- ECONOMIC SYSTEMS DEVELOPMENT

54-64 243
Abstract

   The relevance of the research topic is determined by the development and improvement of the state policy for the formation of economic sovereignty of the Russian Federation. The import substitution policy implemented in recent years has yielded positive economic solutions that make it possible not to experience a shortage of goods and production components. With the support of federal and regional authorities, the subjects of economic sovereignty formation (special economic zones, industrial parks, industrial and innovation clusters, etc.) are actively developing.

   Purpose. The main purpose of the study is to substantiate promising areas for ensuring the economic sovereignty of the Russian Federation in the context of the development of regional investment infrastructure.

   Objectives: of the study are as follows: substantiation of the directions for ensuring economic sovereignty, analysis and assessment of investments in fixed assets of the regions of the Central Federal District, study of the rating of the subjects of the Central Federal District in terms of investments in fixed assets.

   Methodology. The methodological basis of the study was the works of domestic scientists in the field of theory and practice of economic policy, economic regulation, and increasing the stability of the economy in the face of sanctions.

   The results of the study show that the most promising areas for ensuring economic sovereignty are the financing of infrastructure and high-tech industries, the development and support of industrial parks, industrial clusters, the development of investment activity, including through the support of large investment projects, and increasing the efficiency of investments in fixed assets.

   Conclusions. The results of the study show that the most promising areas for ensuring economic sovereignty are the financing of infrastructure and high-tech industries, the development and support of industrial parks, industrial clusters, the development of investment activity, including through the support of large investment projects, and increasing the efficiency of investments in fixed assets.

65-83 162
Abstract

   The relevance. The main problem of small and medium-sized enterprises (SMEs) in the Russian Federation is that government support measures are not always an incentive to development: the dominance of large businesses,
the difficult economic situation and the desire for stable profits often force SME organizations to simply exist on state-provided capital in isolation from the regional economic situation. The solution to this problem forms the relevance of the chosen topic.

   The purpose of this study is to study the main statistical patterns of changes in the financial situation of SMEs in the regions of the Central Federal District of the Russian Federation in terms of their quantitative and qualitative development.

   Objectives. To achieve this goal, an analysis of official statistical data on SMEs in certain regions of the Central Federal District of the Russian Federation was carried out: their position in the general federal rating, revenue and number of employees, as well as the total number of SMEs over a five-year period.

   Methodology. To obtain the results of the study, general scientific methods were used: induction, deduction; statistical methods: observation, grouping, analysis of dynamics and structure.

   Results: the share of SMEs in the Russian economy in comparison with developed European countries is analyzed; the main problems associated with the resulting low proportion of SMEs in our country are presented; the analysis of the structure of small business in Russia by industry is carried out; a comparative analysis of the revenue indicators of SME enterprises, taking into account relevant government support measures, is also presented, the dynamics of the number of organizations in the SME sector is presented, the dynamics of economic indicators of the turnover of funds and the average number of jobs in SME organizations are reflected; the measures of state support for SMEs are considered and their effectiveness is assessed.

   Conclusion. State centralized financial support for small and medium-sized businesses, without any doubt, is, if not an incentive to development, then at least a guarantee of the survival of many enterprises in this business segment.

84-97 193
Abstract

   The relevance. The departure of foreign companies, combined with the growth of domestic demand, has created positive prerequisites for the development of domestic hotel chains and domestic tourism. These objective processes have led to the need to assess the labor market in the tourism and hotel industry in order to identify problems and ways to solve them with the increasing demand of enterprises in this field for qualified specialists.

   The purpose of the study is to study and analyze the current situation and problems in the labor market in the tourism and hotel industry of the Kursk region.

   The objectives were to assess the job market in the region, requests and offers from employers, the structure of vacancies and the activity of applicants.

   Methodology. The research methodology is based on the analysis of statistical information contained in the all-Russian federal database of vacancies and resumes of specialists in the tourism and hotel industry.

   Results. The data of Russian online recruitment platforms are analyzed and systematized. Based on the results of the analysis of the composition and structure of the labor market of specialists in the hospitality sector, the comparison of supply and demand indicators in it, the analysis of wages in the field under consideration and the dynamics of its change, measures were proposed, the implementation of which will ensure the sustainable development of the industry.

   Conclusions. Despite some problems and shortcomings in the hospitality sector of the Kursk region, this industry continues to develop and grow. With the growing number of tourists and an increase in the volume of services provided, the labor market in this area is becoming more competitive and attractive for qualified specialists. Regular monitoring of the labor market and analysis of changes in personnel qualification requirements will improve the quality of services provided and meet the growing demand for hospitality workers.

ECONOMICS AND ORGANIZATION OF ENTERPRISES, INDUSTRIES, COMPLEXES

98-110 158
Abstract

   The purpose of the study is to consider the concepts of "risk" and "uncertainty" in the innovative processes of the enterprise in the practic e of lean production.

   The objectives of the study are to identify the essence of innovation risks, to consider the conceptual apparatus of risks and decision-making in conditions of uncertainty, to consider the components of uncertainty, to give an example of uncertainty and the behavior of the company in this context.

   Methodology. In this study the following research methods were used: analysis of theoretical materials, synthesis and generalization of literature, as well as classification, description and comparison.

   Results. The classification of innovation risks is developed, the differences between such concepts as "risk" and "uncertainty" are considered, the types of uncertainty and the algorithm for assessing innovation risks and uncertainties are studied, the experience of using lean production tools, accompanied by risks and uncertainty, is considered.

   Conclusions. Implementing lean production in an industrial enterprise can be a challenging task. However, if risks are taken into account and adequately managed, lean production can bring significant benefits in the form of increased efficiency, reduced costs and improved quality of products or services. Uncertainty is an integral part of the innovation sphere of the economy. Companies that competently manage uncertainty and are ready to adapt to changes have a better chance of success in innovation business.

111-124 218
Abstract

   Relevance. Startups are an integral part of the modern economy and business, and their creation and development represent an important contribution to the economic growth and innovative development of the country. At the same time, the startup system in Russia has not yet been fully developed ‒ there are problems with their number, successful activities, and financing of startups. There are many sources of financing for startups, but it is often difficult for young entrepreneurs to find the necessary resources to implement their business idea. This may lead to the inability to launch a startup or to difficulties in its development. Therefore, studying the issues of financial support for a startup is relevant for many people starting their own business, as well as for investors, venture funds and large companies that can provide significant support for startup entrepreneurs.

   The purpose of the study is to analyze and evaluate the problems of growth, development and financing of startups.

   Objectives: analyze the startup business market; consider niches of the startup market and assess its growth trends; identify sources, main directions and problems of financing startups.

   Methodology. During the scientific research, empirical, theoretical, statistical and graphical methods were used.

   Results. The theoretical aspects of startup business were studied, the startup market was analyzed, the main sources of startup financing were identified, as well as the associated problems of growth and financing of startup business.

   Conclusions. The startup system has not yet been fully developed in Russia. Russia is still losing in terms of the total number of startups and the number of startups per 1 million people. The business areas in which startup developers operate are very diverse. The creation and successful development of startups depends on many factors, including financial security. The article discusses the problems of financing startups. The viability of startup developments in the Russian Federation in recent years has been strongly influenced by the COVID-19 pandemic and the sanctions imposed against the country. However, the main factor remains the lack of financial resources.

DEVELOPMENT PRIORITIES OF MARKETING AND LOGISTICS ACTIVITIES

125-136 485
Abstract

   Relevance. In the modern world, digital trading platforms on the Internet are increasingly gaining relevance, this phenomenon is associated with the growth of innovation and the acceleration of the pace of life of society as a whole. To achieve maximum efficiency from sales, it is not enough for manufacturers of goods to simply have their own website. Currently, digital trading platforms or marketplaces are gaining relevance for most brands. This trend helps to ensure that companies do not miss any potential sales and maximize their profits. Such marketplaces as Wildberries, Ozon, Yandex-market are the most popular and in demand in the Russian trade market. Each trading platform offers its own methods of promotion and sale of goods, and also has various advantages and non-delivery.

   The purpose of the study is to study the basic principles of Russian marketplaces.

   Objectives: based on the analysis of the e-commerce market in Russia to identify the largest marketplaces and conduct their comparative analysis.

   Methodology. The research is aimed at achieving this goal and is based on a review of scientific research by both domestic and foreign marketers, as well as a statistical analysis of the functioning of online trading platforms.

   Results. In the course of the work, the process of sales through marketplaces was analyzed, the advantages and disadvantages of this digital platform were identified, and the process of functioning of Russian Internet trading platforms was investigated.

   Conclusions. The conducted research gives grounds to conclude that the marketplace is becoming the mainstream of modern trade. Analysis of current trends in the digital trade market indicates the increasing role of the marketplace, as a unique interaction environment is being created that gives equal rights and opportunities to all participants in the process, contributing to successful competition on one digital platform.

INSTITUTIONAL FACTORS OF ECONOMIC SYSTEMS DEVELOPMENT

137-148 166
Abstract

   Relevance. Problems of the sustainability of national economic systems continue to remain relevant for a long time. States continue to interact on climate agendas and environmental topics in a tense geopolitical situation. Expanding the implementation of carbon footprint reduction technologies is becoming a prerequisite for partnerships and entry into new international markets for the supply of products and services. National priorities of states today are moving closer together due to the growing climate crisis, which dictates the need to intensify work on the implementation of ESG projects.

   The purpose of the study was to analyze the current state of the movement to reduce the carbon footprint and the results of the implementation of declared initiatives within the framework of international agreements.

   Objectives. The article set and consistently solved the following tasks: a review of the current state of climate change in the environment and the impact of declining environmental quality on the health and longevity of the population was carried out, an assessment was made of the sectoral contribution of various sectors of the economy to the formation and accumulation of greenhouse gases in the atmosphere, an assessment of modern compensation carbon impact tools.

   Methodology. The work used methods of logical analysis, content analysis, statistical analysis of data on emissions and inputs, graphical and horizontal analysis, generalization and systematization of data.

   Results. An assessment of the current state of this problem made it possible to summarize the conclusions and results of research on this topic and to identify the main national priorities related to the implementation of strategies for switching to renewable energy sources.

   Conclusions. The article provides an overview of the level of implementation of resource-saving technologies in various sectors of the Russian national economy. Conclusions are drawn about the need to continue the environmental modernization of the national economic system and expand interstate cooperation on climate change issues and a sustainable energy transition to resource-saving technologies.

149-164 182
Abstract

   The relevance. Trends in achieving sustainable development of the forestry economy and determining future prospects for the industry set clear goals for decision-making, which is possible with reliable and complete information about the achieved indicators of the forestry sector. There is a need to analyze the use of Russian forests, as well as consider the main directions of forest management, the dynamics of budget revenues, the ratio of payments for the lease of forest areas and the cost of products of industries that use forest resources in their activities.

   The purpose is to study and analyze the use of forests in the Russian Federation (including the generation of forest income) under the existing regulatory framework for the period 2016-2021.

   The objectives is to justify the need to modernize existing approaches to determining the value of forest resources.

   Methodology. When conducting the study, we used official statistical reference books of the Federal State Statistics Service of the Russian Federation, materials from reports of the Ministry of Economic Development, and materials from periodicals.

   Results. Based on the analysis described above, despite the steady increase in payments to the budget system from the use of forests, their share relative to the cost of products and services of enterprises using forest resources remains insignificant and weakly correlates with changes in activity volumes.

   Conclusions. Based on the analysis of the use of forests in the Russian Federation (including the generation of forest income) under the existing regulatory framework, it was established that only in a number of federal districts is there stability in the share of forest leases in the structure of the cost of placement. The current situation demonstrates that there is a discrepancy between the assessment of rental costs and the benefits that forest users receive from the exploitation of recreational resources. The presence of negative values actually demonstrates an increase in the benefits of forest users, which is not commensurate with the fees for the forest plot.

HUMAN RESOURCES AND EDUCATION

165-174 263
Abstract

   Relevance. The ongoing transformational processes of economic systems, the development of IT technologies, communications, and cryptogenologies contribute to the development of innovative forms of labor organization and their types. There is a revaluation of the cost of labor, a change in the conditions of its employment, the structure of the labor market is changing due to non-standard forms of employment and employment, respectively, all this has a significant impact not only on the economic, but also on the social component of society. It should be noted that one of the most widespread and dynamically developing forms of employment in the labor market today is "self-employment", which requires in-depth study in the context of global changes.

   The purpose is the study involves an analysis of the current situation of non-standard forms of employment, in particular the category of "self-employment".

   Objectives: to consider the main trends in the self-employed labor market; to identify factors contributing to the rapid growth of the number of self-employed.

   Methodology: logical and systematic analysis of information sources in the field of self-employment development; expert opinion and personal observations; content analysis of Russian social networks.

   Results: an assessment of the impact of the digital economy on the development of the labor market, changes in its structure, forms of employment is given, a range of problems and opportunities related to state employment assistance is outlined.

   Conclusions. Current trends and future prospects for employment development in the context of labor market transformation are associated with an increase in the number of self-employed both abroad and in the Russian Federation. And the ongoing transformations significantly affect the change in the structure of labor relations and their digitalization. Therefore, in order to ensure positive dynamics in the labor market, it is necessary to integrate research on self-employment in economics, labor law, sociology and psychology.

175-186 176
Abstract

   The relevance of the study lies in the fact that at present, in the conditions of the economic crisis, a shortage of highly qualified and professional personnel is becoming noticeable, which is caused by the unstable situation in the regions, trends in rapidly changing working conditions. It becomes clear that for a stable socio-economic system, regions and organizations within it need to be prepared for structural changes.

   The purpose of the study is to assess the higher education system as a structural component of the staffing of the region.

   Objectives: to analyze the dynamics of registered and liquidated organizations; to identify the ratio of indicators of the total population and the economically active population; to consider the per capita indicators of monetary incomes of the population of the Kursk region; to investigate the number of students enrolled in bachelor's, specialty and master's degree programs; to systematize the list of educational institutions of higher education located in the Kursk region; to present the disproportions of demand and supply of human resources by types of economic activity and in the professional and qualification context.

   Methodology. This article uses empirical research methods in the study and analysis of statistical data.

   Results. In the course of the study, the analysis of the current state of the higher education system as a structure-forming component of the staffing of the region was carried out, the disproportions of demand and supply of human resources by types of economic activity and in the professional and qualification context were revealed.

   Conclusions. Based on the conducted research, it can be concluded that the problem of supply and demand in the labor market is currently acute, since the development of the region's economy depends on the solution of personnel issues. One of the possible solutions to the personnel "hunger" within organizations can be step-by-step cooperation with universities and students of the desired field of training: internships, internships, round tables, business games and other methods of interaction between educational organizations and partner organizations.

SOCIOLOGICAL ASPECTS OF SOCIAL DEVELOPMENT

187-199 134
Abstract

   Relevance. The widespread use of modern information and communication technologies, in particular, social Internet media, forms a special space (media ecosystem), which has a significant impact on the formation of public opinion, values and behavior of people. Particularly significant in the realities of expanding the boundaries of the media space of the culture of modern society, in the context of human interaction and the media ecosystem, is the researchers' appeal to the problem of determining the basic principles of the information and environmental media hygiene, considered as the ability of society to resist the destructive influence of media discourse in the post-truth era and related to the study of the influence of the media on mental and moral health of a person.

   The purpose of this work is a sociological analysis of the information and environmental media environment as one of the directions of countering the risks and dangers of the modern media environment.

   Objectives: disclosure of the essence of the main risks and dangers of the modern media environment; analysis of the relationship between the concepts of "information hygiene" and "information and environmental media hygiene"; definition of the basic principles of information and environmental media hygiene both from the side of modern social media (primarily Internet communication) and from the side of modern active users of the media environment (both media consumers and media producers).

   Methodology. The article uses such general scientific methods as comparative analysis, synthesis, abstraction and generalization. The research is based on the basic principles of a systematic and structural-functional approach. An ecological approach to understanding the media space was chosen as the main theoretical and methodological guideline.

   Results. The paper presents the results of theoretical and methodological analysis of the phenomenon of information and environmental media hygiene. The basic principles of the information and environmental media hygiene are defined and formulated both on the part of modern social media (primarily Internet communication media) and on the part of modern active users of the media environment (both media consumers and media producers).

   Conclusions. The modern media space and the developed media environment, in addition to providing various benefits and privileges to meet the information needs of media users, also carries large-scale risks and dangers, which, first of all, include infodemia and infoxification. Due to the fact that these negative phenomena have serious consequences for society, it becomes especially important to define and develop the principles of information and environmental media hygiene, which must be observed both by modern social media (primarily Internet communication) and by active users of the media environment (both media consumers and media producers).

200-212 151
Abstract

   Relevance. In the conditions of the new world order, issues of state migration policy are of particular importance. The rapid development of the Far Eastern Federal District in the 21st century is determined by “absolute priority”. Therefore, the problems and prospects for technological and infrastructural development of the Far East require scientific understanding and social correction from all levels of state and municipal government. As prospects for minimizing the consequences of population outflow, a set of management measures is proposed, primarily at the federal level, which involves: providing a package of social preferences to all socio-demographic groups of residents of the Far Eastern Federal District; attracting human resources within the framework of the annually held competition “Leaders of Russia” and implementing in-depth scientific research on all socially significant projects.

   The purpose is to identify promising areas of managerial influence to minimize the outflow of population from the Far Eastern territories of modern Russia.

   Objectives: characterize the historical retrospective of the development of the Far Eastern territories; reveal cause-and-effect relationships, conditions and factors of population outflow; outline directions for minimizing negative migration consequences.

   Methodology. Research procedures are based on a synthesis of theoretical principles of the sociology of management and economics, using general scientific methods of comparison, analysis and synthesis.

   Results. A set of quantitative and qualitative sociological measurements was carried out, which made it possible to determine the "pain points" of migration policy in the Far East and the prospects for their resolution.

   Conclusions. Stratification differences between Russian regions in terms of basic socio-economic indicators require the federal level of government to take specific measures to minimize their consequences. Underfunding of technological and infrastructure projects in the Far Eastern territories leads to fragmentation of their implementation. Deep scientific expertise and public approval are necessary when developing federal and regional development programs for the Far Eastern territories.

213-228 216
Abstract

   Relevance. In modern conditions of high competition in the labor market, new forms of work are becoming particularly relevant, in particular, the creation of an HR brand as a tool for maintaining the company's image and attracting employees. The development of digital technologies has allowed companies to use new channels of employer brand formation – digital. However, despite the existing need, the features of their use have not been fully studied. Social networks and career sites as the main platforms for the formation of an employer's brand are rapidly developing and transforming, which requires their comprehensive research.

   The purpose is to identify the features of the use of career sites and social networks as the main digital channels for the formation of an employer's brand.

   Objectives: to reveal the essence and identify the main elements of the employer's brand; to conduct a comparative study of the use of career sites and social networks of four Russian companies: Dodo Pizza, Gulfstream, Chulakov.ru, Exness.

   Methodology. The methodological basis of the study was the work of G. Martin, S. Hat Trick, T. Ambler, S. Burrow. As a technical tool for the study of social networks, the system of multifactorial analysis of social media "Cribrum" was used, the method of content analysis was used in the study of career websites of companies.

   Results. As a result of the study, the authors identified the main components of the HR brand broadcast by digital channels focused on basic and additional values. The analysis of digital channels by selected elements revealed the specifics of their use in the formation of the employer's brand. Career sites to a greater extent broadcast additional values of the company, forming a holistic positive image for the general public, without highlighting the target categories of recruiting. Social networks mainly demonstrate the basic values of the company, their content is more specific, focused on certain categories of recruiting.

   Conclusion. Creating a successful employer brand requires a competent combination of the digital channels considered, taking into account their specifics and the category of recruiting, which will allow HR branding to become a long-term HR strategy for attracting and retaining target groups of employees.

229-242 165
Abstract

   Relevance. Modern management practice increasingly considerate behavioral aspects, including features of decision-making, influence of impressions. This gives special significance to those areas allowing to combine both components. So then special events are gaining interest.

   The purpose is to identify the appropriate approach to life cycle of the technological process in event-management development.

   Objectives: systematize and comparatively analyze existing concepts, identify key factors influencing the feasibility of these, formulate a concept that makes it possible to increase the effectiveness of events in terms of providing targeted impact.

   Methodology includes comparative and system analysis. Synthesis makes it possible to single out optimal for modern conditions approach.

   Results. Systematizes and analyzes the existing approaches to determining the stages of the life cycle in event-management. The author classifies the existing concepts into short-term and long-term ones, differing in the composition of the management system and the features of its relations. Formulates two approaches to indicate event management system actors. Based on the importance of informative and social factors, the specifics of event management correlation with social factors during the life circle unvailes.

   Conclusions. Many of existing approaches overlook the influence of self-organizational processes in the controlled subsystem (visitors) on the final impact. The author proposes an integrative life cycle model with factors previously ignored: the influence of reference groups (including online communities), event representation in digital environment.

PHILOSOPHICAL STUDY OF NATURE, SOCIETY AND HUMAN

243-254 184
Abstract

   Relevance. The "state-science-business" model has firmly entered the practical sphere of human and social life as a signifier of many socio-economic processes. It is a systematic integrated approach to the consideration of problems exclusively applied areas that will allow them to be solved in the most effective way and in the shortest possible time. The economic sphere has always been considered by the state as one of the priorities, since a steadily developing economy provides ample opportunities for the development of civil society. Over the past few years, the President and the Government of Russia have outlined clear guidelines for the development of the economy, one of which is the modernization of the industrial complex of the state through the inclusion of the state and scientific and technological block in the industrial system.

   The purpose of this study is to review and analyze the model of interaction "state – science – business" within the framework of Russia's economic development and the long-term plans established by the President of the Russian Federation concerning the modernization of the industrial complex.

   Objectives: to analyze the international experience of the development of the industrial complex; to consider the features of the formation and functioning of the domestic industrial complex; to study the current state and assess the prospects for the development of the economy and production on the example of the military-industrial complex of Russia.

   Methodology. The study was carried out on the basis of the general provisions of the system theory and interinstitutional and transinstitutional communication using the system-structural method.

   Results. In the conditions of the established priorities of economic development at the highest level, it is necessary to: develop internal and external R&D; generate the creation of a new type of university, the ecosystem of which moderates ideas and projects requested by society and the state, releasing them into the real sector of the economy for production and economic development; introduce the university (science) into the business community; form engineering andscientific personnel potential.

   Conclusions. For the economic development of the country, it is necessary to strengthen the "state-science-business" relationships not only from the perspective of the industrial complex, but also scientific and educational platforms, including through the development of external R&D and their opening on the basis of higher educational institutions.

255-266 195
Abstract

   Relevance. This article analyzes the categories "image" and "image of the future" as a fundamental for various concepts of the image of the future. The relevance of this article is dictated by the radical changes taking place in Russia and in the world, which have called into question the existence of previous socio-economic and political systems.

   The purpose of the study is to analyze the methodological foundations of the image of the future.

   Objectives: to consider the concepts of "image" and "image of the future", based on the etymology of the words themselves and their relationship with other words and phrases: "model" (of the future), "picture" (of the future), "concept" (of the future); show the differences and similarities of the concept of "image" in psychology, philosophy and fiction; reveal the connection between the image of the future and the memory of the past.

   Methodology. The methodological basis of the article is the historical-critical method developed in the German (R. Koselleck) and English (K. Skinner, J. A. Pocock) schools of the history of concepts.

   Results. The relationship between the concept of "image" and the concepts of "model", "picture", and "concept" has been studied. It has been proven that it is the concept of "image" that is most suitable for connection with the concept of "future", because in the phrase "image of the future" two sides are inextricably linked: subjective and objective, which makes it possible to take into account both fantasies and real projects about the future. It is shown that the subject of the image of the future is not so much an individual as a certain community of people and that the image itself is between them, in the interaction that exists between people in society.

   Conclusions. The conducted methodological analysis creates a philosophical basis for further research, both for subsequent methodological research and for various analyzes of specific aspects of the image of the future of Russia and the world as a whole.

SCIENTIFIC RESEARCHES OF YOUNG SCIENTISTS

267-276 157
Abstract

   Relevance. To form a system of measures for the digitalization of individual regions and the country as a whole, as well as for their effective implementation, it is necessary to develop an economic and mathematical model that allows assessing the current state of the digital ecosystem of the regional economy (DEED).

   The purpose is development and testing of an economic and mathematical model for the development of the digital ecosystem of the regional economy (using the example of the Kursk region).

   Objective: systematization of factors and indicators by categories characterizing the development of the digital ecosystem of the regional economy; calculation of indicators for each set of "Factor ‒ Indicator" for the Kursk region for the period from 2016 to 2021; conducting correlation and regression analysis for the categories "Science", "Innovation", "Human Resources", "Education", "Healthcare", "Households", "Business", "Regional Authorities".

   Methodology. The methodological basis of the study was: the method of statistical processing of information; methods of regression and correlation analysis.

   Results: factors and indicators are systematized into categories that characterize the development of the digital ecosystem of the regional economy; indicators were calculated for each set of "Factor ‒ Indicator" for the Kursk region for the period from 2016 to 2021; a correlation and regression analysis was carried out for the categories "Science", "Innovation", "Human Resources", "Education", "Healthcare", "Households", "Business", "Regional Authorities".

   Conclusions. Practical testing of the developed economic and mathematical model using the example of the Kursk region for some processes gave ambiguous results: a low value of the coefficient of determination, as well as non-compliance with the normative values of the Fisher f-criterion, t-criteria for the factor and the free term, which does not means the economic and mathematical model we have developed is incorrect. These results can be explained by the fact that in the region the processes under study, expressed in a certain relationship between the factor and the indicator, are at the initial stage of their formation or have not been formed. The developed economic and mathematical model for the development of the digital ecosystem of the regional economy allows us to assess the current state of the DEER, identify factors that constrain and stimulate its development, determine areas requiring financing, as well as the expected effect of the resources spent.

277-287 155
Abstract

   Relevance. Innovative development is currently an integral part of any organization, city, country and the world as a whole. Innovative development determines the potential and ability to achieve a goal through the use of new technologies The modern world is a dynamic system at the stage of globalization associated with the expansion of international integration and the creation of regional integration associations. The modern economic paradigm, as the main instrument of systems, is exposed to the danger of wasteful consumption of resources caused by market competition. The concept of sustainable development of socio-economic systems is a new paradigm, the main content of which is a global unregulated economy and the need to find comprehensive solutions to achieve the goals of social, economic and environmental development. Thus, managing the innovative development of the regional industrial complex is a pressing issue, the study of which should begin with consideration of theoretical aspects.

   The purpose of the study is to study the theoretical aspects of managing the innovative development of the regional industrial complex.

   The objectives of the scientific article are to reflect the research ideas of Russian and foreign authors regarding the basic concepts that reveal the topic of research, such as “innovative development”, “industrial complex”; approaches to the composition of the structure of the industrial complex of the region are considered.

   Methodology. The research methodology includes the use of methods of comparative analysis of the points of view of scientists of Russian and foreign science, analysis and synthesis.

   The results of the study are presented by a comparative analysis of theoretical views on the main scientific categories of management of innovative development of the regional industrial complex, such as “innovative development”, “industrial complex”, the structure of the regional industrial complex.

   Conclusions. A theoretical study of managing the innovative development of the industrial complex of the region was carried out in the context of a discussion between representatives of Russian and foreign science, substantiating the author's concept of managing the innovative development of the industrial complex of the region.

288-297 149
Abstract

   Relevance. The relevance of this study is predetermined by the fact that during the period of economic turbulence, the positions of “weak” regions significantly worsen, while at the same time there is a decrease in the pace of their development. Accordingly, it is necessary to stabilize the development of regions of this type based on the use of various economic and managerial tools, including through the use of transformation mechanisms, reconfiguration of economic objects, which in the future, with the rational use of these technologies, may affect both the level of competitiveness of the region and its development potential.

   The purpose of the study is to study the directions of reconfiguration of the regional economy as a tool to overcome the unbalanced development of an individual economic entity.

   Objectives. Achieving this goal predetermined the solution of the following tasks: studying the theoretical possibilities of using reconfiguration mechanisms to overcome the negative "rut effect", identifying individual areas of reconfiguration ("soft" reconfiguration and "hard" reconfiguration), research and evaluation of "turning" (control) points of reconfiguration of the regional development in terms of sectoral and territorial development, as well as external and internal factors.

   Methodology. The basis of the research is the historical-logical and monographic methods, as well as the methods of statistical data analysis, induction, deduction, synthesis, other general scientific methods, as well as semantic analysis.

   Results. It seems necessary to include the results obtained in the course of the study: the construction of a structural-logical scheme that reflects the directions of the reconfiguration of the region in order to achieve balanced development; systematization of "turning" (control) points of reconfiguration of regional development from the standpoint of both sectoral and territorial development, and endogenous and exogenous impact; assessment of indicators of reconfiguration of an unbalanced region (on the example of the Republic of Buryatia).

   Conclusions. In conclusion, conclusions are drawn that the reconfiguration of the regional economy is predetermined by both internal and external (including shock) factors. In modern conditions of turbulence and sanctions pressure, the reorientation of economic processes, as well as external factors, can initiate a hard type of reconfiguration, which is rather problematic to implement, in contrast to the “soft” type of reconfiguration, which is especially important for unbalanced regions. With a “soft” reconfiguration, a positive dynamics of particular performance indicators is more likely, characterizing the possibility of a “spurt” and exit of the region from the existing “development track” to the optimal trajectory in the preemptive period.



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ISSN 2223-1552 (Print)