Relevance. This article examines the theoretical foundations of the formation and development, as an independent discipline, of regional economic policy in the works of domestic and foreign practitioners who studied such aspects as economic geography, theories of interregional development and regulatory mechanisms. The author analyzes the ongoing regional economic policy during the Soviet period and identifies its positive and negative aspects. The theoretical basis of economic policies implemented in the regions turns out to be an indispensable source of information for researchers and politicians who not only seek to understand the characteristics of the economic situation in certain regions, but also to develop effective measures for their comprehensive development.

The purpose is to analyze domestic and foreign works in the field of regional economics, determine their significance for modern research, as well as identify factors influencing the development of economic indicators of the regions. Objectives: to reveal the essence of regional economic policy, to determine the degree of knowledge of regional economic policy in the works of domestic and foreign practitioners at the present stage and in past centuries.

Methodology. This work uses the method of theoretical analysis of the sources of the problem under study, the method of historical and logical analysis and assessment of the current situation. Results: the main goals of regional economic policy are formulated; the theoretical foundations of regional economic policy have been identified; the contribution of domestic and foreign scientists to the development of the regional economy was considered; an analysis of the periods in which research took place in the field of territorial and economic processes in Soviet practice was carried out; the key issues on which research in the field of regional economics in the USSR focused were identified; the author's positive aspects of regional economic policy during the Soviet period are presented; It has been determined that the concept of industrial policy is the theoretical basis of the regional economy.

Conclusions. Regional economics as a scientific discipline has made a huge contribution to the economic policy pursued in the regions, which has made it possible to increase the socio-economic indicators of the development of these territories.

Relevance. Digital transformation at the present stage in the Russian Federation seems to be a complex and ambitious task, the successful implementation of which depends on the adaptability of public authorities to digital changes and their restructuring to new decision-making processes. Despite the fact that digital technologies were one of the last to enter the public administration sector, their implementation has made it possible to speed up the process of solving large-scale and operational problems. Improving the efficiency of the state and regional management system can be identified as a key factor in the sustainable development of the economy of the Russian Federation. Its stability is ensured as a result of the formation, legislative consolidation and existence of control over the implementation of government programs. In this regard, the digitalization of project management is of particular relevance, since it is the driving force for regional development and is used to eliminate development imbalances. The purpose is to study the prospects and identify trends in the digitalization of project management in the region.

Objectives: to consider the concepts of digitalization and digital transformation, to identify the directions of the digitalization process of public administration at the present stage in the Russian Federation, to form ideas about software products to be implemented in the public administration sector and to propose directions for further development of the process of digitalization of the public administration sector of project activities.

Methodology. In the process of studying the topic under consideration, methods such as analysis, synthesis, generalization, logical, and graphic methods of information processing were used.

Results. Project management of the region seems to be a promising and effective way to eliminate the imbalance of regional development, therefore the introduction of specialized software products with functionality specific to the needs is a strategic task.

Conclusions. In order to improve project management of regional development, a comprehensive software product is proposed for implementation. Further development of regional project management is not possible without the creation of a general information system that allows for unified management of all projects in the region.

The relevance of the study is due to the need for in-depth digitalization of the public administration system in Russia based on the introduction of digital innovations.

The purpose of the study is to study the features of the Russian public administration system in the implementation of digital innovations, to determine its existing limitations, as well as to substantiate the possibilities of its prospective digital development. The objectives of the study are to assess the state of the Russian public administration system by the level of implementation of digital innovations, to identify existing limitations of the introduction of digital innovations into the public administration system, as well as to search for measures that contribute to the further digital development of the public administration system in Russia.

Methodology. The research is based on the use of the method of theoretical analysis, data systematization, economic analysis, graphical method, logical method, as well as analysis and synthesis.

Results. The trends in the development of digital innovations that contribute to optimizing the activities of civil servants and ensuring interdepartmental interaction are studied. The problems of the development of digital innovations in the system of public online services for the population and enterprises are identified. The analysis of the state's ongoing measures to introduce digital innovations to improve the open data infrastructure of the sphere of public authority within the framework of the development of the innovative ecosystem of the state is carried out.

Conclusions. A high level of formation of the basic conditions for the introduction of digital innovations in the public administration system has been revealed. The positive dynamics of growth in the volume of public online services received by the population and enterprises has been established. The limitations of the introduction of digital innovations in terms of the formation of the open data portal of the public administration system are revealed. Recommendations on optimizing the implementation of digital innovations in all areas of public administration functioning under study are presented.

Relevance. The innovation ecosystem is currently the vector for the development of innovation activity in the regional economic system. In the context of the emergence of destabilizing external factors and economic instability in the state, innovative activity acquires a key role associated with the formation of economic stability at the macro, meso and micro levels, helping to counter external threats and challenges. It has a particular influence on the development of the regional economic system, ensuring the growth of the level of enterprises and economic sectors through the production of high-tech products. Thus, stimulating the growth of competitiveness, both at the level of enterprises and the region as a whole. The innovation ecosystem is a condition for achieving the effectiveness of innovation, thanks to the process management system in the innovation cycle, from the generation and production of an innovative product, to its implementation and promotion, thereby expressing the relevance and practical significance of this phenomenon in conditions of economic instability. The purpose of the study was to determine the functional characteristics and influence of the innovation ecosystem on the processes of innovation in the region, as a necessary condition for the integration of elements of the Concept of Sustainable Development.

Objectives. The study set and consistently solved the following objectives: conduct a theoretical review of the concept of “innovation ecosystem” and study approaches to its theoretical understanding; identify its structural units and relationships between its elements and formulate a model of the functioning of the region’s innovation ecosystem; assess the impact of the innovation ecosystem in the process of integrating elements of sustainable development and test it using the example of the Vladimir region.

Methodology. The work used methods of statistical, graphical and logical analysis, generalization, and systematization of data.

Results. Based on a theoretical review, a model of the functioning of the region's innovation infrastructure was obtained, and its influence was determined when integrating elements of the Concept of Sustainable Development into the regional economic system of the Vladimir region.

Conclusions. When conducting the study, it was concluded that the integration of the innovation ecosystem into the regional economic system helps to increase the indicators of innovative products produced, and will create conditions for the implementation of the goals of the concept of sustainable development in the region.

Relevance. The trend of increasing differentiation of the constituent entities of the Russian Federation in terms of their socio-economic development increases the importance of regional policy, including in the field of ensuring economic security. In the system of regional economic security, a special role is assigned to its industrial component, since at present issues related to the definition and assessment of the industrial development of the region are becoming increasingly relevant. The purpose of the study is to diagnose the industrial component of the region’s economic security and determine its content and functional part in the regional economic security system.

Objectives: to prove the relevance of the study, to analyze the industrial component of the region’s economic security through a system of indicators, to justify the conclusions obtained.

Methodology. As part of the research, a set of methods of theoretical and comparative analysis, an integrated approach and generalization is used. Using system analysis, the industrial component of economic security is considered as an interconnected system of indicators, the interpretation of which allows us to assess the level of economic security of the region. Methods of an integrated approach and generalization have become the methodological basis for bringing industrial safety indicators to a dimensionless form to determine the degree of distance of indicators from threshold values.

Results. During the study, the industrial component of the region's economic security was analyzed through a system of indicators, which is based on basic indicators reflecting key aspects of the socio-economic development of the region. The analysis showed that industrial safety in the region is at a fairly low level, since most indicators are outside the threshold values, which requires a set of measures to mitigate threats to economic security in the region in this area.

Conclusions. The results obtained proved that diagnostics of the industrial safety of the region is the most important component of the mechanism for comprehensive provision of economic security, and can be used in forecasting the development of the region.

Relevance. The assessment of assets located in a specific territory is an important methodological and practical task.

The purpose of the article is to adjust Thomas Piketty's methodology for assessing regional wealth, taking into account the peculiarities of Russian accounting and statistical accounting and applying the adjusted methodology to the assessment of the cost of capital in the southern regions of the Central Federal District. The obtained estimates of the cost of capital for the Russian Federation as a whole are compared with Piketty's estimates as a benchmarking. The purpose is to assess the physical in the Central Federal District and seven southern regions of the Central Federal District of the Russian Federation for 2021. Objectives: to develop methods for assessing physical capital, taking into account the criticism of T. Piketty's methodology and eliminating its shortcomings; to assess the cost of physical capital of enterprises, organizations, housing, land and savings in the Central Federal District and seven southern regions of the Central Federal District of the Russian Federation.

Methodology. The article was prepared within the framework of Thomas Piketty's capital valuation paradigm, adjusted to take into account the author's vision of the problem.

Results. Quantitative estimates of the cost of physical capital in the Central Federal District and seven southern regions of the Central Federal District of the Russian Federation have been obtained.

Conclusions. Piketty's methodology provides an underestimate of the cost of physical capital at the level of the southern regions of the Central Federal District of the Russian Federation. Underestimation is taking place in the assessment of the value of land, capital of enterprises and organizations and the value of housing stock. The highest cost of physical capital in the southern regions of the Central Federal District of the Russian Federation is in Voronezh (5,238 trillion rubles) and Belgorod regions (4,255 trillion rubles), the lowest is in Bryansk (1,772 trillion rubles) and Oryol (1,340 trillion rubles) regions. The ratio of the cost of physical capital in the southern regions of the Central Federal District of the Russian Federation to the gross regional product varies in the range from 5.16 (Tambov region) to 3.14 (Belgorod region). The average ratio of capital to GRP in the seven southern regions of the Central Federal District is 3.96, which corresponds to the global average.

Relevance. Digital transformation of the Russian economy in the current conditions of globalization and the emergence of new information technologies is becoming an objective necessity. One of the most important aspects of digital transformation is the mechanisms of development based on virtual reality. Virtual technologies are now a multifaceted concept, implying the use of methods not only for the purposes of the gaming industry, but also in the business environment. In business practice, virtual reality has become increasingly attractive in recent years and occupies a leading position, due to the extensive range of applications of VR tools. This study examines current trends and opportunities for the introduction of VR technologies into the company's activities.

The purpose of the research is to reveal the concept of virtual reality and the possibilities of its application in the business industry.

Objectives: to reveal the content of the interpretation of "Virtual Reality", to give types of virtual reality, to collect and demonstrate statistical data on the results of the introduction of virtual reality technology into the company's activities, to study the practice of using VR not only Russian companies, but also foreign ones, to characterize the history of the development of virtual reality.

Methodology. The research methodology includes empirical and analytical methods, statistical analysis is also used, revealing the features of the introduction of virtual reality in the field of entrepreneurship.

Results. The question of the role of virtual reality technology, its impact on modern companies and the economy is analyzed. The paper identifies the main trends and directions of the use of VR, according to the dynamics of the development of companies. The information is confirmed by the example of the positive experience of companies.

Conclusions. The results of the study showed that virtual technologies have a complex impact: on employees, providing opportunities for training skills and knowledge; on products, reducing resources for their manufacture and improving quality; on consumers, having a profound impact on consciousness, through the ability to interact with the purchased goods. Thus, production processes are improved, which in general has a positive impact on all structural divisions of the business.

The relevance of studying the issues of digitalization of the restaurant business is due to the need to search for strategic directions and key factors in the digital transformation of restaurant services, assessing modern consumer demands and global market development trends.

The purpose of the work is to study the main trends in the digitalization of restaurant business organizations.

The objectives of the study are to analyze promising areas of digitalization of the restaurant business, assess the market for online food delivery, self-service points and the use of digital technologies.

Methodology. Methods of comparative and statistical analysis, induction and deduction were used as research methods

Results. It was revealed that the main directions of digitalization of the restaurant business are online orders and delivery of ready-made food, the development of self-service points, automation of the value chain, as well as the promotion of restaurant services using digital technologies. Despite the fact that automation of the restaurant business began before the COVID-19 pandemic, it served as a catalyst for the transition of restaurant services to the virtual space. However, the reactive approach of restaurant business organizations did not allow the formation of an effective strategy for the digital transformation of restaurant business organizations. The growth of digitalization of the industry is due to digital channels for promoting services that require significant investments, available only to large market players; for non-chain restaurants, this segment of the digital market is not yet available in full, which is a limiting factor in the development of the entire industry.

Conclusions. The results obtained during the research allowed us to formulate theoretical and practical recommendations aimed at developing a strategic understanding of the planning processes and implementation of digital technologies in the activities of restaurant business organizations.

Relevance. The basis of the digital economy is the digitalization process, which realizes the possibility of using innovative technologies delegated to optimize management systems in various fields of activity. In turn, digital technologies are modifying the usual format of a number of industries, which directly affects the restructuring of business models of organizations.

The purpose of the study is to identify industries of specialized retail chains that claim the need to introduce digital technologies and determine the impact of the digital economy on their activities.

Objectives: to study the process of formation of digitalization in the economy; determine the specifics of the influence of the digital economy in the activities of specialized retail chains; to specify the distinctiveness of the use of digital technologies in retail trade; demonstrate the need for the introduction of digital technologies in the leading direction of specialized trade. Methodology. In this study, methods of comparative analysis, synthesis, generalization, graphical techniques for processing information, as well as statistical data presented in the public domain on the official Internet portal of the analytical agency TAdviser were used.

Results. The authors found that the process of forming digitalization in the economy involves transforming the stages of economic activity through the introduction of digital technologies into them. A procedure has been established for the influence of the digital economy on the activities of specialized retail chains at the exchange stage. The specifics of introducing digital technologies in retail trade have been studied. It has been established that the pharmaceutical industry is a priority area of specialized trade, claiming the need for digital transformation. Its transformation will involve reengineering processes such as sales, dispensing and pharmaceutical consulting. The distinctiveness of the digital economy is determined through the introduction of trends caused by digital transformation in the activities of pharmacy retail.

Conclusions. The authors substantiate the relevance of studying the distinctiveness of the digital economy in the activities of specialized retail chains; Specific examples of the implementation of digital technologies within specialized retail are considered, influencing the change in the economic structure through the formation of more efficient economic processes provided by digital infrastructures.Key words: business models, retail, specialized retail chains, pharmaceutical activities, digital technologies, digital transformation, digital economy, economic activity.

Relevance. The modern global agenda dictates new rules and principles of building international relations, including international trade. Under these conditions, the reorientation of foreign trade flows becomes an obvious step. This reorientation plays a significant role for Russia in terms of stabilizing the economy, increasing competitiveness and defending national economic interests. The purpose is consideration of the direction of reorientation of Russian foreign trade flows in the context of anti-Russian sanctions.

Objectives: describe the composition and tasks of the functioning of the transport and logistics infrastructure of the Northern Sea Route; identify the problems and prospects for the development of the transport and logistics infrastructure of the Northern Sea Route.

Methodology. The research methodology included the use of methods for analyzing quantitative and qualitative characteristics, theoretical analysis and generalization of scientific literature, methods of mathematical statistics, analysis of the expert method in open sources, generalization of the analyzed information.

Results. The geographical position of Russia and its dominant position in the Arctic makes it promising to use the Northern Sea Route to develop its own transport potential, provided that all the problems that currently prevent an increase in the cargo turnover of this route are solved. Despite the advantages in the length of the route and speed, the meteorological features and complexity of the northern waters, as well as the technological backwardness of the port infrastructure of the Northern Sea Route, make it necessary to make serious investments in the development of both the transport and logistics infrastructure itself and in the creation of a fleet that will carry goods and ice wiring.

Conclusions. The creation of an appropriate technological infrastructure for the development of cargo transportation involves the creation of new hub ports. In addition to improving technological infrastructure systems for improving loading and unloading capacities, the expansion of the container fleet is also relevant. To connect the ports of the Northern Sea Route with the railway infrastructure, the implementation of the projects "Northern Latitudinal Passage 1" and "Northern Latitudinal Passage 2" should be continued.

Relevance. Food security is one of the most urgent and complex problems of the modern world. In the context of globalization, climate change, economic fluctuations and other factors, ensuring the stability and reliability of food security is becoming a complex task that requires effective strategies.

The purpose is to analyze and evaluate strategic priorities in the field of food security, taking into account complex hybrid threats and challenges. Objectives: identification of strategic alternatives; development of a mathematical model with fuzzy variables and rules for evaluating strategic alternatives; analysis of evaluation results to identify the most effective strategic directions.

Methodology. The research methodology included the use of fuzzy logic methods to build a mathematical model for evaluating strategic alternatives.

Results. As a result of the study, it was revealed that the strategic alternative S1 received the highest rating, emphasizing its key importance for the sustainability of the food system. Alternatives S7, S9, S4 and S3 also have high ratings, which makes them potentially effective for ensuring food security. Alternatives S10, S8, S2, S6 and S5 are less of a priority, but are important for reducing various risks associated with food security, such as lack of food and vulnerability of supplies.

Conclusions. The results of the study allowed us to conclude that the use of the fuzzy logic tool provides an opportunity to conduct a deeper and more comprehensive analysis of complex factors affecting food security. This approach allows us to take into account the uncertainty and multidimensionality of data related to the food system and introduce more accurate modeling of this dynamic area. Such a method enriches the decision-making process in the field of food security, contributing to the development of more effective strategic decisions and management approaches that take into account a variety of factors and their interaction. This contributes to improving the quality of research and helps to form more rational and informed strategies that contribute to ensuring the stability and reliability of food security.

Relevance. Global and tectonic shifts in the world economy that occurred in the XXI century in the world inevitably reflected on the state of national economies. The Russian economy, over a decade of economic sanctions against it, which are practically open-ended sabotage by the United States and a number of Western countries against the Russian critical infrastructure - the Nord Stream 2 gas pipeline on September 26, 2022, has found itself in a situation of de facto complete stoppage of export-import operations in the field of foreign trade with European countries.

The purpose is to study the institutional foundations of the formation of a resource-innovative model of economic growth in the modern Russian economy. The objectives are interrelated and consist in the following: to analyze an array of economic scientific papers on the problem of research; to analyze the institutional foundations for the formation of a resource-innovative model of the development of the Russian economy; to determine the dynamics of budget financing of scientific research for the period from 2012 to 2022, etc. Methodology is a combination of general scientific research methods – analysis, synthesis of received information, interpretation of data. The information base of the study includes presidential decrees, strategic planning documents, national projects, scientific articles by Russian researchers on the problem under study. Results: the main problems of forming a resource-innovative model of economic growth in Russia at the present stage of economic development are identified; the shortcomings of the state policy in the field of financing R&D, innovative solutions and products that hinder the activities of innovative enterprises in the real sector of the economy are revealed.

Conclusions. The Russian economy remains raw in its essential content. However, the introduction of digitalization technologies, artificial intelligence, new ideas and knowledge are gradually forming a resourceinnovative model for the development of the Russian economy.

Relevance. Today in Russia, more than half of the population feels the need to improve their housing. However, the opportunity to purchase housing without the help of borrowed funds is available only to a small group of citizens. Mortgage lending is the only way that allows you to purchase your own home and make it affordable for the population in Russia. The purpose of the study is to study the current state of mortgage lending in Russia, in particular, changes in average terms, interest rates on mortgages and leaders in the mortgage lending market.

Objectives: to identify the role of mortgage lending in the Russian Federation; reflect the features of mortgage lending in Russia; analyze the mortgage lending market and its participants.

Methodology. During the research process, general scientific methods were used: scientific abstraction, analysis and synthesis, generalization of scientific practice, deduction, induction.

Results. The study shows that mortgage lending in Russia is actively developing. The availability of mortgages depends on the relationship between the level of income of the population and housing prices. The Russian market is now experiencing high real estate prices and, accordingly, high rates for this type of lending. All these factors hinder the development of the mortgage lending market, which is why the growth rate of mortgage lending has been declining in recent years.

Conclusions. The increase in the volume of issued loans largely depends on the weighted average interest rate on mortgage loans. At the beginning of 2023, the weighted average rate on mortgage loans in Russia was 6.65% per annum, which was lower than at the beginning of the previous five years. In 2020, new types of preferential categories were introduced, which had a positive impact on the mortgage market as a whole. From an analysis of data on the issuance of mortgage loans in Russia over the past four years, it is clear that Sberbank and VTB are the leaders in mortgage lending in Russia, controlling most of the market.

Relevance. Development of an investment project is commonly associated with many risks, and one of the most significant risks is a market risk i.e. is a possible failure to achieve prices, volumes and sales projected in total compared to those planned in the business plan and financial model of a project. Modern literature pays not enough attention to many relevant and practical issues of the market risk (i.e. is a possible failure to achieve prices, volumes and sales projected) review and reduction in the project finance and investment review, as well as to issues of work with independent marketing consultants, possible areas and ways for risk reduction and quality improvement.

Purpose. The previous article considered approaches to understanding significance of the market risk and measures to deal with the risk in the review of price forecasts for an investment project. This article is supposed to consider the issues of risk reduction by organising optimal work with an independent consultant on these issues.

Objectives. It is supposed to consider the possibility of engaging an independent marketing consultant, the requirements to the consultant by the financing organisation or investor, to provide an example of detailed scope of work for the independent analysis, give examples of comments to the marketing report and proposed measures to adjust the analysis in the report. It is also necessary to consider approaches to the use of the financial model in order to reduce market risk effects in project financing.

Methodology. Methods of analysis and synthesis, induction and deduction as well as modelling are used in the article.

Results. The article considers two major issues related to the accounting for or reduction of the market risks in the development of investment projects and providing project finance: the range of questions regarding working with a marketing consultant in order to decrease market risk effects is discussed, examples of requirements to the consultant and potential scope of work as well as some possible errors examples are given; author discusses instruments for considering these risks in financial model, including increased required levels for liquidity and debt service ratios in case of high risks and uncertainties.

Conclusion. The market risk is one of the key risks in the development of an investment project and project review in project finance. A set of measures is needed to reduce and account for the risk. Proper application of these and other reasonable measures should enable project initiators and sponsors to ensure their successful development and compliance with the debt service schedule to third-party lenders.

Relevance. Digitalization of the financial sector is a process that changes traditional methods and models of work in the financial industry, introducing new technologies and digital innovations. This process covers various aspects of the financial sector, including banking, insurance, investments and other financial services. One of the main factors influencing the digitalization of the financial sector is the dynamically increasing pace of development of new information technologies. Digital technologies are aimed at redesigning the business processes of financial industry companies, improving the efficiency and accuracy of operations, as well as improving the quality of customer service and improving management effectiveness. The need to introduce and use digital technologies in the financial sector justifies the relevance and significance of this study. The purpose is to substantiate the role of information technology in the digital transformation of the financial sector.

Objectives. The research work was carried out on the basis of interrelated tasks: to identify the most promising areas of fintech use in the company's activities, as well as to assess the current position of the financial sector among the branches of the Russian economy in the context of digital development.

Methodology. The works of leading scientists on the subject under study serve as an information base. The applied general scientific methods such as the analysis and systematization of various sources of information on the topic, synthesis, comparison, analytical and graphical methods made it possible to achieve the set goal of the work.

Results. Proves the comprehensiveness of the digital development of modern companies. The paper analyzes the use of digital technologies in the activities of modern companies, including companies in the financial sector, which allowed us to determine the current directions of development of functional elements of economic entities. The article describes the main problems faced by financial companies, as well as lists the prospects for the development of the financial sector in the context of digitalization.

Conclusions. In the context of digitalization, information technologies act as a driver of effective and sustainable development of the financial sector.

Relevance. Modern socio-economic conditions actualize the improvement of technologies for developing personnel solutions as the basis for successful personnel management. An effective management decision acts as a resource for the development of the organization, personnel and each employee. The article explores the relationship between the concepts of personnel management, modern trends in personnel management and technologies for developing personnel solutions. The work examines the main HR trends and their impact on the technology of personnel decisions, analyzes the process of making personnel decisions in pearl organizations, and proposes the structuring of personnel decisions based on the results of diagnosing problem situations and recommended methods of decision-making.

The purpose of the study is to identify directions for the development of technologies for developing personnel solutions in the personnel management system of a modern organization.

Objectives: explore the relationship between modern concepts of personnel management, HR trends and technologies of personnel solutions; based on the diagnosis of problem situations in personnel management, structure management decisions and propose appropriate methods for their development, adoption and implementation; apply the method of analyzing hierarchies in the process of developing a personnel decision for the objective selection of a candidate for a vacant position to form the labor potential of an industrial enterprise.

Methodology. During the research, general scientific methods of analysis and synthesis, the method of system analysis, expert assessment, the method of analyzing hierarchies.

Results. Problematic situations in personnel management are diagnosed as the basis for structuring personnel decisions; in accordance with the results of diagnosis and structuring adequate decision-making methods are recommended. The method of hierarchy analysis is used as a method for effectively selecting alternatives in the conditions of selection, selection and hiring of engineering and technical personnel of an industrial enterprise.

Conclusions. It is advisable to substantiate the directions for improving technologies for developing personnel solutions based on an assessment of the relationship with modern concepts and trends in personnel management, based on the results of a study of the characteristics of personnel management in various types of organizations, according to the structuring of problem situations in human resource management.

Relevance. Currently, digitalization processes and the introduction of new technological innovations in Russian society lead to a restructuring of not only economic but also social relations, thereby predetermining both new opportunities and new risks. However, the degree of influence of these risks on individuals and society, their positive and negative effects in the scientific community have not yet been sufficiently formulated.

The purpose is to identify the attitude of the regional population towards the digitalization of society and risk factors associated with the introduction of digital technologies into the life of society.

Objectives: to analyze the manifestation of the digitalization process and its risks in the perception of the regional community; explore the degree of influence of digitalization risks on the life of society.

Methodology. The study uses general scientific methods of cognition of social phenomena: structural-logical analysis and methods of theoretical generalization ‒ to clarify concepts and construct research conclusions; sociological methods for obtaining empirical data.

Results. The population of the regional community has an understanding of the digital society, digitalization processes and various manifestations of risks in the digital society. Transformations in the digital sphere can bring catastrophically large-scale changes in society, and can transform not only the surrounding reality, but the person himself and the world around him.

Conclusions. In modern digital society, the probabilistic manifestation of risks is not fully identified and their impact on the life of society is not assessed. Digitalization should be aimed at creating advantages (conveniences) in various aspects of everyday life and providing every citizen with equal opportunities to access services, information and knowledge provided on the basis of information and communication technologies.

The relevance of the study is determined by the need to assess the effectiveness of using social media in disseminating information about new objects in the field of youth tourism in the regional market in order to adjust measures for its popularization. The purpose of this study is to analyze the presence of organizations involved in the development of tourism, including youth tourism, in social media represented on the tourism market of Kursk and the degree of their involvement in informing the youth of the region about tourist sites available to them, as well as developing recommendations for increasing the efficiency of communicating information about new products to consumers.

Objectives: determining the level of use of social media by organizations and institutions responsible for the development and promotion of tourism to communicate information about tourism services to young people; assessment of trends in the use of social media among young people; searching for directions for effective promotion of information through social media in modern conditions of technology development.

Methodology. As part of the study, the authors used methods of content analysis of information from open sources, comparative and economic analysis. The results of the study are presented using systematization methods and the tabular method. Recommendations are formulated using the logical method.

Results. It has been established that information about services and youth tourism facilities is not communicated effectively to consumers. A gap has been identified between the speed of emergence of new services, locations, offers and informing young people as the end consumer. The directions for expanding the possibilities of using the potential of modern means of social media for the effectiveness of informing young people are substantiated.

Conclusions. An analysis of the effectiveness of the use of social media by organizations involved in the development and promotion of youth tourism, carried out as part of this study, confirmed the authors’ hypothesis about the existence of a gap between the emergence of new services, locations, competitions and informing the end consumer about this.

Relevance. The ongoing confrontation between Russia and Western countries makes the study of the role of youth and youth public organizations in the stability of the socio-political and social development of our country more and more relevant. Taking into account the ongoing events, it is necessary to consider the process of transforming the value orientations of modern Russian youth and its impact on the stability of our country and the activities of youth public organizations.

The purpose – to carry out a comparative analysis of the value orientations of Soviet/Russian youth and the trends of their development since the end of the XX century to the present and their impact on the stability of Russia against the background of confrontation with the countries of the Western world.

Objectives: analyze the historical orientation of the value orientations of young people in the late USSR; carry out an analysis of the value orientations of the youth of the new Russia (1991-2000); consider the consequences of the transformation of value orientations of young people for the stability of Russia (2000-2023).

Methodology. We used data from Rosstat on demography, secondary analysis of data on the results of research by the WCIOM Sociological Service (1992-2023), the Center for Labor Research of the Higher School of Economics (HSE) on youth issues, analysis of scientific materials published in scientific journals, historical documents of the period under study, methods of comparison and analogy.

Results. Since the 80s of the XX century, the value orientations of domestic youth have been transformed towards the Western cult of consumption, which was the basis for various negative manifestations, participation in the destructive protest activities of individual youth public organizations. The situation began to change in the early 2000s, when more and more young people began to think about the need to restore traditional moral norms and values. The coronavirus pandemic and a special military operation in Ukraine had a particularly serious impact on the transformation of the value orientations of modern youth.

Conclusions. The transformation of the value orientations of modern Russian youth towards a return to traditional values is a positive factor for the stability of the development of our country.

Relevance. Quality problems have been relevant for many centuries. At the same time, quality is viewed from the perspective of various sciences and industries indirectly: as a category identified with any sphere. Quality management is also of interest to many scientists and specialists, but most often in the technical or economic sphere. At the same time, its social aspect is obvious. Moreover, in the context of social management (social) quality management is an effective tool aimed at ensuring and improving the quality of life. However, despite the widespread application and adaptation of (social) quality management in various fields of science and practice, philosophical understanding is presented quite selectively. In this regard, in this study, it is advisable to present social quality management from the perspective of philosophy and methodology of science.

Purpose. In the work, the author sets himself the purpose of conducting a comprehensive analysis of social quality management from a philosophical and methodological perspective.

Objectives. To achieve this goal, it is relevant to solve the following tasks: analysis of social quality management as a post-non-classical concept of the philosophy of complexity; assessment and interpretation of social quality management in a broad plane of humanitarianism; attempt to define the philosophical understanding of social quality management.

Methodology. To achieve this goal, the author uses in his work such methods and methodologies as the theory of complexity (complexity), the semiotic-digital dimension, and the methodology for constructing sociotechnical landscapes of digital reality. Results. The paper presents the results of a comprehensive analysis of social quality management from a philosophical and methodological perspective.

Conclusions. Based on the results of the study, the author's understanding of social quality management in a philosophical and methodological context is substantiated; social quality management is presented as a concept of the complexity paradigm; the interrelationships of social quality management and the sociotechnical landscape of digital reality in a single field of modern humanities are established.

Relevance. As the Сomplexity of the subject's dialogue and communication environment increases, the need to increase its connectivity increases as an evolutionary way to preserve conscious ability.

Purpose. The identifying the nature of the relationship between linguistic and non-linguistic objects of the worlds of Human existence leads to the need to construct a third entity that determines their compatibility, and as a result, is the cause of the emergence of a new quality of reality. The objectives of the post-non-classical paradigm of science involves rethinking the spatial-temporal model of the world, the role of intersubjective communications and internal dialogue of the subject as conditions for the existence and evolution of a conscious form of life, as well as identifying the principles underlying these processes. The methodology of constructing a categorical apparatus that allows describing such conditions is based on the method of Ontosemiotic Modeling and Decomposition, which reflect the method of phenomenological reduction, ascent from the abstract to the concrete, as well as the logical-semiotic construction of the subject of research. This method avoids the paradoxical nature of categorical descriptions of non-linguistic entities.

Results.The desired third entity can be presented in the context of the three categories of subjectivity proposed by the author: synchronism, intention and relativity.

Conclusions. The category of describing the world: subjectivity, temporality, continuality, contingency, processality, emergence, dialogicity, contextuality and relations between them, within the framework of post-nonclassical rationality, reflect the need to adopt new principles, models and methodologies of communication and activity, identify information-semiotic laws and patterns of cognition management, as well as refinement and redefinition of the basic concepts of philosophy, such as "Subject", "Consciousness", "Cognition".

Relevance. Universities, as institutional organizations, are subject to the greatest reform in the transforming matrix of goals, values and norms of building the Future. In this regard, the problem of conceptualizing the ultra-new model of the University of the fourth generation (4.0) is the most relevant for science and social sciences.

The purpose of this study is to consider and analyze the conceptual foundations reflected in the scientific manifestations of the formation of the fourth generation University model (4.0) as a subject of the “triple helix".

Objectives. To analyze the concepts, ideologems and other units of the theoretical basis of the University 4.0 model presented in the scientific media space; to reflect the emerging concept of University 4.0 in the optics of the “triple helix” model, implemented in the context of the formation of a post-industrial society.

Methodology. The study was carried out on the basis of synergetic principles of complexity theory, general provisions of system theory and interinstitutional and transinstitutional communication using system-structural and convergent network methods.

Results. Today, new ontological continuums of social multi-subject practices are objectively “unfolding” based on the ethics of subjective integration and synergy of individual and collective, as well as machine and hybrid intelligences. Flexible models of collective management of the future should be synthesized on such university cognitive platforms 4.0, where even transinstitutional forms of relations, such as the “triple helix”, begin to be perceived as tools, rather than platforms for the implementation of new ideas and solutions that overcome historical and cultural predestination. The platform of the “cognitive turn of postindustriality” is the Universities of the fourth generation.

Conclusions. The platform of the "cognitive turn of postindustriality" in the future is the Universities of the fourth generation. Then, in university activities, existing traditional subject (for example, institutional) ontologies act only as a tool for generating on their basis “packages” of understanding posteconomics in the spirit of “meta-subject forms of thinking”, such as collective, including hybrid human-machine intelligence. New ethics (bio-, techno-, etc.) are also being institutionalized and progressing.

Relevance. Conflicts play a significant role in the development of society, the state and all of humanity. They arise in interpersonal relationships, economics, organizational activities, social problems, and world politics. The study of the essence of conflicts, the causes of their emergence and ways to resolve them is carried out by conflictology, which was formed as an interdisciplinary field of knowledge in the middle of the 20^th century. Currently, it has become obvious that the conflict itself is not a negative phenomenon, but a competently resolved conflict situation can benefit all parties to the conflict. As a result, it became necessary to consider conflicts not only from a descriptive, philosophical point of view, but also to be able to predict a possible conflict situation, describe its development over time and calculate acceptable ways out of it. This approach to the study of conflicts is mathematical modeling, based on mathematical methods for describing conflict situations, which allow analyzing conflicts and predicting their outcome.

The purpose is to describe a general methodology for constructing a conflict scheme of any origin within the framework of the mathematical theory of conflicts. The objectives is to consider and analyze a discrete dynamic model of conflicts using the example of a childparent conflict.

Methodology. The work uses algebraic methods and methods of discrete mathematics.

Results. Within the framework of the mathematical theory of conflicts, a conflict with a discrete mismatch is considered the example of a child-parent model conflict. A general method for constructing a conflict situation diagram and analyzing it has been developed. Possible ways of influencing the conflicting parties on each other in any conflict situation are discussed. When analyzing possible scenarios for the development of a conflict situation, the possible types of impacts of the conflicting parties on each other are considered.

Conclusions. Based on the developed dynamic discrete model, it is shown that the mathematical description of conflicts is reduced to the problem of combinatorial optimization. The developed scheme of mathematical description of conflicts can be applied to a wide class of conflict situations in various subject areas.