Relevance. The Eurasian Economic Union (EAEU) is the most important instrument of cooperation between Russia, Armenia, Belarus, Kazakhstan and Kyrgyzstan, as well as the most important strategic entity in the context of modern geopolitical realities. It is in such an unstable period that joint cooperation is an integral feature of the long-term development of the member states of the union. The article examines the processes of development and implementation of the largest construction projects within the EAEU, as well as examines the issues of financing these projects, and evaluates the effectiveness of their implementation for each participating country.

The purpose of the work is to identify the role of the EAEU in the development of the participating countries, their points of contact and cooperation.

Objectives: to analyze the volume of completed construction works of the EAEU member states, the number of housing squares commissioned on the territory of the EAEU; to estimate the amount of investments invested in the largest investment projects of the EAEU in the participating countries.

Methodology. The basis of the study is the database of the official portal of the Eurasian Union and the Shanghai Cooperation Organization. The materials of Russian and foreign experts published in the official publication of the Eurasian Union "Bulletin of the EEA" were also used in this study. Methods of comparison, synthesis and analysis of information resources were used in the study. Results. The unified strategy for the economic development of the EAEU member states, taking into account internal and external challenges, is implemented mainly through the active development and development of the largest investment programs throughout the Union.

Conclusions. The active work of the EAEU brings tangible benefits and advantages to each member country of the union through the exchange of technologies, production experience and resources, as well as through the development of transport infrastructure. At the same time, questions remain about the sufficiency of the contribution of specific States to joint development, since some of them do not have a sufficient level of development and a sufficient amount of natural resources.

Relevance. Africa is the mirror and quintessence of modern international processes. The continent faces a gigantic number of challenges, some of an existential nature. But at the same time, there is an active search for ways to solve them.

The purpose is to consider the experience of forming climate-resilient agriculture on the example of individual African countries and the role of the UN in this process.

Objectives: to characterize the conditions and reasons for the formation of climate-resilient agriculture in the African region; assess the policies of the governments of Kenya, Tanzania, Ethiopia, and Rwanda on the development of climate-resilient agriculture.

Methodology. The comparative research method was used in the study of agricultural development programs in African countries. Chronological and historical methods of studying legal documents, programs of the United Nations, FAO, NEPAD, Kenya, Tanzania, Ethiopia, Rwanda aimed at the formation of climate-resilient agriculture. A statistical research method for operating with data from the statistical databases of Globaleconomy and the World Health Organization.

Results. The introduction of new technologies in agriculture is a condition for saving the environment, which is under pressure from two sides: global climate change and unprecedented growth in the population and its needs. One of the most important areas is to increase the productivity of agriculture, the solution of this urgent task will depend on the introduction of new technologies: seeds, fertilizers, irrigation, plant protection, etc.

Conclusions. The introduction of programs and technologies for the formation of climate-resilient agriculture in African countries requires significant funding and institutional and legal preparation.

Relevance. Sanctions pressure on the economy of the Russian Federation is one of the most important factors influencing consumer behavior and their consumer preferences. Under sanctions, many social, economic and political aspects influence consumer behavior, from which new consumer trends and changes in consumer behavior emerge.

The purpose is to explore the substantive behavioral aspects of consumer behavior under the conditions of sanctions pressure on the Russian economy.

Objectives: study changes in consumer preferences in connection with global crises; analyze changes in consumer behavior depending on various factors and price dynamics as a factor in consumer behavior; explore the influence of cognitive distortions on the meaningful behavioral aspects of consumers; propose the concept of business company plans in accordance with new consumer expectations.

Methodology. In the process of research, general scientific methods of logical and statistical analysis, field research, as well as qualitative and quantitative analysis were used. Results. The survey showed that consumers have become more frugal and choose domestic brands in order to save money, the study of the impact of cognitive distortions on consumers showed that society is prone to a pessimistic attitude in terms of adopting new domestic products and brands.

Conclusions. A business plan under sanctions pressure, aimed at the novelty of the product and its effectiveness, will help companies promote their goods and services on the Russian market during the period of sanctions pressure. Focusing on changing the object of purchase, place of purchase (online trading if possible), timing and methods of procurement in accordance with new motives and customer expectations will give companies an advantage in conditions of market instability and changing behavioral aspects of consumers.

Relevance. The problem of effective management of regional development is becoming more and more urgent due to the emergence of new conditions (obstacles) of functioning, which pose the task of creating programs for the most effective management of subjects to the regions of Russia and executive authorities. It is important to note the choice of the subject: the Kursk region is an important region of the Central Federal District due to its potential and geographical location.

The subject has a specialization in important sectors of the entire Russian economy, but at the same time may face inefficient management, which will cause a decline in the regional economy. The purpose is to assess the effectiveness of management of an economic entity on the example of the Kursk region by analyzing the activities of executive authorities.

Objectives: to establish the parameters of effective management; to study regional policy as a means of increasing the effectiveness of regional development; to study methods for assessing the effectiveness of regional development through the prism of actions of public authorities; to compare the economic structures of the Kursk region and neighboring regions of the region using specific methodologies; to identify the main problems in the development of the Kursk region.

Methodology. To carry out the research, methods of system analysis and synthesis, statistical data processing, as well as comparative and expert analysis are used. The results of the study include an analysis of the effectiveness of regional policy in the Kursk region and the identification of the main problems in the activities of government agencies that affect the economic growth of the subject.

Conclusions. The Kursk Region is an ambiguous region regarding the quality of regional economic management. Studying the state support of subjects, their management by authorities, we can say that in the field of ecology and industrial development, the state supports the region sufficiently, since these areas are specialized in the region, which cannot be said about other areas. Despite the weak development of other industries, the state needs to provide significant support to such specialized sectors as agriculture and industry.

Relevance. Small and medium-sized businesses have a significant impact on the development of the economy of any country. However, they often have difficulties in promoting their products (services) and strengthening their positions in the market. To solve this problem, it is necessary to activate integration projects of small and mediumsized enterprises with large companies in terms of providing access to public procurement.

The purpose of writing this article is to develop measures and recommendations for small, medium and large businesses aimed at popularizing the development of joint partnerships, taking into account current government support.

Objectives: Tasks: to assess the growth trends in the volume of purchases of companies with state participation from small and medium-sized enterprises; to consider the scheme of implementation of the partnership program for small and medium-sized enterprises and companies with state participation; to determine information and analytical support for business processes of interaction between major customers and SMEs in successfully implemented partnership programs; to develop recommendations for partner participants to popularize partnership programs.

Methodology. When writing this article, a set of general scientific methods of cognition was used: observation, comparison, description, content analysis, as well as methods of program-targeted planning. Results. The article examines the practical aspects of the implementation of partnership programs for small, medium and large businesses; presents a register of participants in partnership programs in Russia by the end of 2023 from among SMEs (fragment); conducted a content analysis of the official websites of the largest customers (included in the TOP 5), successfully implementing partnership programs with small businesses in their activities and medium-sized businesses for information and analytical support of business processes of interaction.

Conclusions. Measures and recommendations have been developed for all existing and potential participants in partnership programs (small, medium and large businesses). The creation of a single information space between the partners will make it possible to make appropriate management decisions regarding the implementation of possible integration projects.

The relevance of the study is determined by the fact that the digital transformation of the enterprise becomes the cornerstone of the organization's success: enterprises use digital technologies to optimize production processes, logistics operations, improve product quality, customer service and develop digital innovation.

The purpose of the study is to develop key stages of the formation of a methodological approach to assess the effectiveness of digital transformation projects of an industrial enterprise based on the determination of the main aspects of digital transformation of enterprises in terms of the formation of a new business model of the enterprise in a single information (digital) space.

The objectives of the study are to analyze publications in terms of clarifying the term "digital transformation project of an industrial enterprise" and formulating the author's definition of "digital transformation project of an industrial enterprise" from the standpoint of developing the production and economic system; identification of distinctive features of IT projects and projects of digital transformation of an industrial enterprise; analysis of the tools for assessing management digital decisions; development of stages of methodological approach formation for evaluation of efficiency of digital transformation projects.

Methodology. The following methods were used during the study: comparative analysis, observations, generalization, abstraction, modeling. In the course of scientific research, methods of deduction and induction, systemic and critical analysis were used.

Results. As a result of the study, the authors formulated the definition of the definition "project of digital transformation of an industrial enterprise" from the standpoint of developing the production and economic system. Distinctive features of IT projects and digital transformation projects of an industrial enterprise have been identified. Based on the proposed structure of the methodological approach and the analysis of tools for assessing management digital decisions, the stages of forming a methodological approach for assessing the effectiveness of digital transformation projects of an industrial enterprise were developed.

Conclusion. The authors conclude that the developed stages of forming a methodological approach to assess the effectiveness of digital transformation projects of an industrial enterprise will be useful for enterprise managers to ensure strategic competitive success and increase operational efficiency.

Relevance. Russian regions are characterized by varying degrees of readiness for the introduction of digital technologies into the management system, this process often takes place formally and does not imply a significant change in the format of interaction between the population and business, on the one hand, and regional executive authorities, on the other. The study of the specifics of digitalization of public administration will allow to identify "bottlenecks" for improving measures to support digital transformation at the level of the subject of the Russian Federation, to identify and replicate successful experience.

The purpose of the article is predetermined by its topic and is to determine the regional features of the digitalization of public administration in the Orel region.

Objectives. To achieve this goal, the theoretical, methodological, organizational and regulatory foundations of digitalization of public administration are considered, a comparative analysis of key indicators of digitalization in this area is carried out, the opportunities and threats of digitalization are determined, taking into account the specifics of the socio-economic development of the region under study.

Methodology. The materials for the study were official statistics presented on the official websites of the Federal State Statistics Service of Russia, compiled by constituent entities of the Russian Federation in the “Information Society” section. The main research methods are statistical analysis of data series, comparative analysis, SWOT analysis.

Results. Based on the results of the study, it was revealed that the basic conditions for the digital transformation of management in the Oryol region have been formed: relevant regional strategies and programs have been developed and are being implemented, benchmarks for their implementation have been established, the system of authorities is functioning and the infrastructure necessary for successful digitalization is being developed. At the same time, there is no list of specific measures necessary for the integration of state regional information systems into federal super services, measures for personnel and financial support for digitalization processes, increasing the level of digital literacy of the population, and intensifying outreach work among the population. Solving these problems will improve the efficiency of the digital transformation of public administration in the Orel region.

Conclusions. Regional specifics determine the effectiveness of the digital transformation of public administration in the constituent entities of the Russian Federation, and therefore regional programs should not only repeat federal initiatives, but also adapt them taking into account the territorial characteristics of socio-economic development.

Relevance. University science is the basis for the progressive development of the regions of the Russian Federation, providing new knowledge and ideas, turning knowledge into technology and accelerated development of the cultural environment. The introduction of scientific research into the educational process is necessary and important conditions for maintaining the high professional level of teachers, the formation of professional competencies, and advanced training of future specialists. In the last few years, the main economic processes have demonstrated positive dynamics, which indicates the effectiveness of the implemented strategy of socio-economic development of the region, as well as an effective policy of spatial development of the territory are key factors in achieving a positive trend in the development of the region. Minister of Science and Higher Education V.N. Falkov in April 2024 He stated the need to transform the higher education system, focusing on specialized higher education based on an interdisciplinary approach that will more effectively integrate university science into regional spatial development and the national innovation system.

The purpose of the study is to determine the mechanisms of integration of university science in the spatial development of the Voronezh region through the innovation system.

Objectives: to analyze the impact of the mechanisms of integration of university science on the trends of spatial development; to analyze scientific and technological development; to formulate the main conclusions about university science as part of the socio-economic system of the territory.

Methodology. The general scientific methods of logical analysis, method of desk research, method of systematization, descriptive method were used in the study. Results. The study revealed the key factors that contributed to the positive dynamics of the economy of the Voronezh region and considered the mechanisms of integration of university science into the regional innovation system.

Conclusions. In the realities of scientific and technological development there is a need to improve the methods of integration of university science into the regional innovation system, and recommendations related to the optimization of spatial development of the Voronezh region in order to improve the quality and attractiveness of university science on the basis of innovative aspects functioning in the region have been proposed.

Relevance. In light of the growing interest in the scientific and technological development of regions, setting goals for scientific and technological advancement at the national level, the issue of developing programs for the development of science and education leading to the technological sovereignty of the country becomes relevant.

The purpose is to analyze the ongoing programs for scientific and technological development of the regions of the Volga Federal District, as well as individual indicators characterizing the dynamics of the scientific and educational sector of the constituent entities of the Russian Federation.

Objectives: conduct an economic and statistical analysis of the main indicators characterizing the scientific and technological progress of the regions of the Volga Federal District; identify regions of the Volga Federal District in which state programs for scientific and technological development have been developed, and consider their features.

Methodology. The study used methods of economic-statistical and comparative analysis.

Results. A review of state programs for scientific and technological development shows that four pilot regions of the Volga Federal District (Nizhny Novgorod region, Republic of Tatarstan, Republic of Bashkortostan and Republic of Mordovia) have already developed corresponding programs, and two regions (Orenburg region and Perm Territory) are under development. The remaining regions either have state programs that indirectly indicate the development of scientific and technological potential, or they do not exist.

Conclusions. Scientific and technological development programs represent an important document that defines strategic guidelines for the development of science, technology and higher education. Regions that have already developed state programs for scientific and technological development have a high scientific reserve and are located in the top positions in the National Rating of Scientific and Technological Development of Regions. Such regions show strong results in the scientific and educational sector, which contributes to improving the economic and social development of the region. A systematic analysis of these programs makes it possible to identify their impact on various aspects of social life, as well as determine the effectiveness of the measures taken and mechanisms for achieving the set goals. It is important to take into account the variety of approaches to the development and implementation of strategic programs, which should be aimed at the unique characteristics of the country’s regions, their bottlenecks and development prospects, taking into account an assessment of their potential.

Relevance. The idea of developing and implementing innovative solutions in various spheres of society implies the existence of ways to find such solutions, their active use and improvement. For this reason, the essence of innovative thinking on the scale of both a single enterprise and the state as a whole requires appropriate provision.

The purpose of the research is a comprehensive analysis of the chronological cross-section of the level of innovative development of the subjects of the Russian Federation in the context of multiple global economic and political crises and the internal activation of strategic innovative trends in the formats of lawmaking and modernization.

Objectives. To achieve this goal, within the framework of this study, the current legislative situation regarding the state's innovation policy and its projected consequences were considered; the factors of growth in the level of innovative development of the regions of the Russian Federation in the context of statistical dominants were studied; the complex results of regional innovation activity and the all-Russian state of the innovative sphere of development, production, export and import of goods and services were analyzed.

Methodology. The methodological basis of this study is the method of chronological extrapolation analysis of trends with constant adjustment in conditions of the selective nature of the analytical data bank; in addition, a theoretical generalization of the indexed result and a priori trend forecasting within the observation period are used.

Results. The general principles of the innovation segment development are the same for the whole state, but their applicability in different regions depends on the degree of their convergence with border territorial entities — the basis of the innovation development strategy is the assessment of regional potential in the sum of all indicators. Nevertheless, there is always the possibility of finding a thematic statistical trend.

Conclusions. It is fundamentally important for the innovative development of the state to take into account the specifics of each individual region. With all the variety of means and methods of innovative development at all levels of management, priority is given to only a few. In this case, rating systems are an auxiliary element of management structures.

Relevance. The startup market is becoming increasingly saturated. Effective promotion channels allow you to stand out from the competition and attract the attention of the target audience. Startups often work with a limited budget. Optimizing the choice of promotion channels is critical to maximizing the return on investment. Modern media management covers many platforms (social networks, blogs, video hosting, etc.). Choosing the right channel helps to optimally use resources and ensure maximum visibility. Different channels are suitable for different target groups. An effective choice of promotion channel helps to more accurately reach the desired audience, taking into account its preferences and behavior. Consumers are increasingly paying attention to digital communication channels. Taking into account current trends and preferences allows you to improve interaction with the audience. The influence of social networks and bloggers is becoming an important mechanism for creating trust among consumers. This can significantly increase the recognition of a startup. All this emphasizes the importance of a strategic approach to choosing promotion channels for a successful launch and sustainable growth of a startup project in the modern media landscape.

The purpose of the study is to choose a promotion channel for a startup project in the modern media space.

Objectives: to substantiate the relevance of choosing a promotion channel for a startup in the modern media space; to study the demand and effectiveness of modern promotion channels; to use in practice the method of multicriteria selection of promotion channels for a startup project; to substantiate the results obtained.

Methodology. The research methodology is based on the methods of comparison and comparison, deduction and induction, qualitative and quantitative analysis, as well as the Churchman-Ackoff multi-criteria assessment method.

Results. The study substantiates the relevance of choosing a promotion channel for a startup in the modern media space; the demand and effectiveness of modern promotion channels are studied; the method of multi-criteria selection of channels for promoting a startup project was used in practice; the obtained results were substantiated.

Conclusions. The effectiveness of the selected channels for promoting a startup project in the modern media space was proven as conclusions.

Relevance. In modern conditions of economic uncertainty and difficulties of doing business in connection with the application of sanctions, banks need to look for effective tools and ways to increase the effectiveness of mutual cooperation with other states to overcome the prevailing circumstances. During the work, the main aspects of opening and functioning of a bank branch in China were considered, as well as competitors at both the macro and micro levels were analyzed. Based on the SWOT analysis, the paper identifies the strengths and weaknesses, opportunities and threats of introducing a branch of a Russian bank into the Chinese banking market. The study identifies promising regions for the development of foreign economic activity and forms a range of banking services that contribute to the sustainable development of the branch of the Russian bank in the foreign market.

The purpose of the study is to substantiate the need to develop the foreign economic activity of a Russian commercial bank in China.

Objectives: Based on a comprehensive analysis and acceptability of the Chinese banking services market, an assessment of the current state of PJSC Expobank, an analysis of competitors in the proposed region and the specifics of a specific location, to develop a plan for opening a bank branch in China.

Methodology. The study is aimed at achieving this goal and is based on a review of scientific research by both domestic and foreign economists, as well as an analysis of a number of requirements for opening a bank branch in China.

Results. In the course of the work, the process of opening a bank branch in China for carrying out activities was analyzed, the advantages and disadvantages of expanding the boundaries of presence were identified, and promising areas for starting foreign economic activity were proposed.

Conclusions. The conducted research gives grounds to conclude that the expansion of the geographical presence in China will allow PJSC Expobank to gain access to world economic centers and expand the boundaries of its activities.

Relevance. The development of HR management stems from the need for organizations to attract and retain highly qualified employees in the competitive environment of the modern labor market. HR branding is a strategy based on the formation and support of a positive image of the company in the eyes of employees, as well as the company's commitment to the principles and values that bind employees and the organization. Positive evaluations of the organization's employees and their recommendations can attract new specialists and strengthen the company's reputation as a reliable and attractive employer.

The purpose of the article is to study a special category of reputation and perception of the company – the HR brand.

Objectives: to study the conditions for building an HR brand, its structure and key elements; to consider the history of the origin of the idea of HR branding; to assess the interest in creating a special reputation in the field of human resource management; to justify why it is impossible to build an EVP (employer's value proposition) without HR branding.

Methodology. In the course of scientific research, empirical, theoretical, statistical methods and methods of graphical representation were used.

Results: the theoretical aspects of building a company's HR brand were studied; the popularity of this topic in science and business was shown. A set of knowledge about the features of HR branding in the Russian and foreign markets has been formed and the prospects for the development of this area are shown. It shows why it is important to work on an HR brand and how to start forming a positive image of the company, its reputation and prestige.

Conclusions. The article emphasizes the relevance and importance of the topic under consideration, taking into account the latest trends, prerequisites and prospects for new companies. The possibilities that open up for an employer when forming an original and popular HR brand are considered.

Relevance. In the context of economic, social and socio-political changes, growth and increased competition, it is becoming increasingly interesting to study the issues of scientific organization and labor rationing, as well as factors affecting labor productivity, and, ultimately, the effectiveness and profitability of production processes in general. There is an objective need to improve not only the methods of managing the cost of working time, but also to skillfully apply modern digital technologies. That is why it is so important to develop and modify, in accordance with the requirements of the market environment, methods, tools and methods of analysis using artificial intelligence (AI) when studying the cost of working time of employees of an organization.

The purpose is based on the study of theoretical and methodological approaches to improving the system of organization and rationing of labor, to provide a scientific justification for the relevance of the development of the processes of accounting for working hours of employees of the organization through the integration of modern information technologies.

Objectives: to analyze the existing approaches to the organization and rationing of labor; to identify the potential of integrating modern information technologies into the processes of working time accounting; to develop practical recommendations for improving the system of accounting for the working hours of employees of the organization using modern information technologies.

Methodology. The theoretical and practical basis for the study of modern approaches to the modernization of the system of organization and rationing of labor at the enterprise were the methods of analyzing literary sources, statistical data, expert assessments, as well as using an integrated approach.

Results. The result of the research in the work is a comprehensive analysis of the use of artificial intelligence (AI) in studying the cost of working time to modify the processes of rationing labor functions through the integration of information technologies.

Conclusions. In the course of the study, we proved the positive effect of the introduction of modern information technology systems at the enterprise, as well as scientifically substantiated the relevance of the development of processes for analyzing the cost of working time and rationing employees of enterprises through the integration of modern information technologies.

Relevance. Interest in the study of social representations arose due to the development of inclusion in all spheres of life. This fact has an impact on the specifics of training Russian and foreign students in this field in a medical university, the development of their inclusive competence. The study of cross-cultural features of social representations of persons with disabilities and the disabled, the identification of universal and specific phenomena in respondents will contribute to understanding social and psychological phenomena at the individual level that determine social attitudes and behavior of individuals in an inclusive modern society, taking into account its sociocultural characteristics.

The purpose of the study is to study the cross-cultural characteristics of social perceptions of people with disabilities and people with disabilities among Russian and foreign students.

Objectives: to analyze the content characteristics and approaches to the study of social representations; to develop programs of empirical research; to describe the results of the study; to formulate conclusions.

Methodology. This study is based on the provisions of the theory of social constructionism (P. Berger, T. Lukman; J.Douglas); E. Durkheim's concepts of collective representations; theories of social representations (S. Moscovici, D. Jodelet, etc.). Research methods: theoretical analysis of literature, research interview, method of verbal associations, testing, content analysis.

Results. Both similar and specific phenomena in social representations of people with disabilities and people with disabilities in the samples of Russian and foreign students were revealed. Similar is the presence of tolerant attitudes towards people with disabilities and people with disabilities in both samples. The differences relate to the social level of social perceptions, as well as the characteristics of social distance in relation to respondents to this category of citizens.

Conclusions. Along with a tolerant attitude towards people with disabilities and people with disabilities, respondents have insufficient professional awareness of this category of citizens, experience difficulties in interacting with them at the level of joint activities and professional relationships, which requires the development of additional programs and practices in the context of social, educational and volunteer activities to develop inclusive competence of students.

Relevance is due to the need to revise approaches to the theoretical understanding of the concept of "human capital" in modern society, since it is considered as a resource for the development of society, solving many current social problems, as well as confronting new risks. The concept of "reflexivity" as a social phenomenon also needs conceptual development. It is also necessary to identify the relationships between these phenomena.

The purpose is to consider how the content of the phenomenon of human capital is transformed in the conditions of the formation of the socio-cultural structure of the information society, including the growing reflexivity of social interaction.

Objectives: to identify the key features of understanding the phenomenon of reflexivity (reflection) in philosophy, psychology, sociology; the specifics of this phenomenon in the context of the formation of the information society, as well as the impact of this process on the content component of human capital in modern society.

Methodology. The author relies on the achievements of related sciences in the field of the study of reflexivity. The analysis of the problem is based on the ideas and principles of systemic, synergetic, activity-based approaches, as well as the provisions of the theories of emergent effects and human capital.

Results. The article substantiates the idea that the transition to a new type of social organization, accompanied by the appearance of new characteristics in the social system, led to the development and strengthening of the importance of reflexivity of society. At the same time, the requirements for the individual are changing and the content of human capital is being revised. This process is conditioned by the need to increase awareness, objectivity of ideas about the system of social relations in conditions of expanding individual freedom, its role in social processes, increasing the volume of information produced by society and the subjects involved in this process.

Conclusions. Reflexivity as a characteristic of the social system appears at the later stages of the development of society. The basis of its formation was the evolution of psychological processes in humans and a qualitative change in the organization of society. On the one hand, there is an expansion of the potential of the individual and society, on the other ‒ the risks they have to face. Objectively the content of human capital is expanding, and social demands on it are growing. The ability to reflect seems to be an integral part of it. It involves the mastery of a person's ways of thinking and intellectual techniques for perceiving processes and events in society, which was previously the lot of the elite; internalization, rather than declaring universal values.

Relevance. In the post-Soviet era, changes in the consciousness and behavior of the masses of people became inevitable. The study of the structure of characteristic features (consciousness and behavior) of Russians (both positive and negative) in modern conditions is of great scientific and practical interest.

The purpose is to use sociological materials to identify the hierarchical structure of characteristic positive and negative traits (consciousness and behavior) of Russians, including by territorial settlement groups.

Objectives: to analyze the assessments of positive and negative traits inherent, in the opinion of respondents, to people of their generation; to identify their hierarchical structure and characteristics by territorial settlement groups.

Methodology. The sociological survey and the sampling method, methods of grouping data, their analysis and generalization, and correlation analysis were used.

Results. The leading features (both positive and negative) inherent, in the opinion of respondents, to people of their generation are revealed, as well as the relationships between them by territorial settlement groups are revealed.

Conclusions. The positive features that have taken the leading places indicate the high potential of humanism and harmonious personality development among the majority of Russians. The negative traits that took the leading places indicate a relatively low level of sociality, social empathy and social responsibility of significant masses of people (according to respondents' estimates). However, the respondents' overall assessment of people of their generation is predominantly positive, which gives grounds for social optimism. At the same time, although the differences between territorial settlement groups in both positive and negative features are not antagonistic, they can be the basis for elements of contradictions and conflicts. Consistent active work of advanced social forces is necessary, first of all, by means of education to strengthen the positive traits of people as a "situationally dominant factor" and a center of attraction, a positive pole, especially for the younger generations.

Relevance. In the modern world, youth are responsible for many areas of society, including the development of culture and the search for innovative ways of functioning of society. Creative activity is not only a form of self-expression and fulfillment of personal needs, but also becomes an important factor in the development of the economy and society as a whole. Stimulating creative activity is quite relevant in modern society, since creative activity itself is a key component of the development of innovation and progress in various fields.

The purpose is theoretically substantiate and empirically determine the role of creativity in the process of personal self-realization in the educational environment of the university.

Objectives: characterize theoretical approaches to the study of personal self-realization in creative activity; reveal the main tools and methods of stimulating the creative activity of the individual in the educational environment of the university; present traditional and innovative practices of creative self-realization of the individual.

Methodology: the theoretical and methodological basis of the research is based on philosophical, sociological, psychological and pedagogical approaches that reveal the essence of creativity and its functional load.

Results. The educational environment of the university is recognized as a significant factor that stimulates the process of acquiring new knowledge and increasing the level of creative self-realization of students. Most students are aware of the importance of creative self-realization in the process of studying at a university, but are not always satisfied with the level of its implementation.

Conclusions. The comprehensive nature of the activities implemented at the university aimed at developing the creative potential of the individual ensures its effective self-realization. The creative environment created in classes and in extracurricular activities serves as a certain impetus for the development of students’ creative abilities, the transformation of their outlook on life, and helps in realizing and discovering personal potential for professional growth and self-development.

Relevance. In modern society, conflicting opinions formed about the role of state shaping Russian culture. Changes concept cultural policy problem imbalance between the actions authorities and willingness citizens them. The search solution problem boils down study works sociologists and philosophers various historical periods, where question functions state and degree interference state policy cultural development society was raised.

The purpose ‒ is to analyze scientific works XVII-XIX centuries, revealing the place and role state policy in shaping the culture of society.

Objectives: to analyze the works R. Descartes, T. Hobbes, F. Bacon, A. Smith, F. Nietzsche, A. Saint-Simon, O. Konte, E. Durkheim; to formulate functions cultural policy; to present the role state in the cultural development society.

Methodology. Research was conducted basis systematic approach within the framework structural functionalism using universal scientific methods such analysis, synthesis and generalization.

Results. The main results are presented follows: within the framework this article, a study was conducted, with the help which we formulated peculiarities views sociologists and philosophers XVII-XIX centuries need state intervention in cultural processes society development, and highlighted functions cultural policy state.

Conclusions. The socio-philosophical ideas XVII-XIX centuries evolved direction designating leading role state not only regulating cultural processes, but also educating younger generation through education and cultural development. The functions state century were largely reduced regulatory, and sometimes refusal participation government structures. Then, there was the recognition interaction society, culture state complementary elements, leading endowment state with such functions as: preservation traditions and protection from external influences, reflection interests society and education younger generation.

Relevance. The development of the innovative potential of a region has important theoretical, methodological and practical significance. Of particular importance is the methodology for assessing the innovative potential of a region. To form the author's position on this issue, it is necessary to apply a comparative approach to the analysis of existing approaches to assessing the innovative potential of a region. This circumstance allowed us to choose and prove the relevance of the topic of the conducted scientific research.

The purpose of the study is to apply a comparative approach to the analysis of methods for assessing the innovative potential of a region.

The objectives of the study are formulated in accordance with the stated goal and involve the study of various well-known methodological approaches to assessing the innovative potential of a region, such as the European Innovation Scoreboard, Regional Innovation Scoreboard, Innovation Index, Rating of Innovative Development of Subjects of the Russian Federation of the Institute for Statistical Studies and Economics of Knowledge of the National Research University Higher School of Economics.

Methodology. The research methodology is based on a comparative approach to the analysis of methods for assessing the innovative potential of a region. Comparative analysis, statistical research, and the cause-and-effect approach form the basis of the study.

Results. The results of the study include a comparative analysis of various approaches to the analysis of methods for assessing the innovative potential of a region.

Conclusions. Based on the obtained research results, the author's approach to constructing a methodology for assessing the innovative potential of a region will be proposed in the future, taking into account the elements of the studied methods. This study is the initial stage for substantiating the author's vision of assessing the innovative potential of a region.