Relevance. Currently, project management is used in all sectors of human life, from aerospace projects or construction to education and healthcare. The development of project management in the Internet space today is due to a number of factors, including an increase in the number of users, the intensity of Internet use, and the degree of trust in information located on the global network. Most users are registered in social networks, and increasingly use mobile means to access the Internet. To establish contact with the target audience, to form a positive image, companies actively use tools to promote projects in the Internet space. The Internet project is an inevitable component of the activities of most companies, which is associated with the introduction of the digital economy into the traditional business environment.
   The purpose of the study is to systematize methods and tools, as well as to determine the sequence of their use for the selection and implementation of projects on online trading platforms.
   Objectives: to substantiate the relevance of project management in the digital economy, to generalize project management methods on Internet trading platforms; to identify the features and apply methods for selecting and implementing projects in the Internet space; to determine the priority direction of digital transformation of project management.
   Methodology. In the course of the study, general scientific methods of logical and statistical analysis, qualitative and quantitative analysis, as well as methods of comparative analysis, method of systematization, descriptive method.
   Results. The features of the stages of project management on online trading platforms are revealed; the project management tools of online trading platforms are systematized - selection, niches, schemes of working with the trading platform (FBO or FBS), as well as tools for promoting the project on the Internet (internal advertising; external advertising; CEO optimization; influencers).
   Conclusions. The practical application of project management tools on Internet trading platforms makes it possible to identify the priority direction of the digital transformation of the project management system in the company, the consistent implementation of which will effectively implement Internet projects.

   Relevance. Accountability is a key concept in corporate governance. It establishes a link between corporate governance and corporate reporting, providing information to stakeholders, thereby reducing the information asymmetry resulting from the agency problem. Integrated reporting is a promising model of corporate reporting, the transition to the formation of which involves the introduction of integrated thinking – a new management philosophy. 
   The purpose of the study is to determine the role of integrated thinking in corporate governance, its principles as a new philosophy of corporate governance and the basis of integrated reporting, 
   Objectives: to investigate the principles of integrated thinking; to identify the drivers for the adoption of integrated thinking, to determine potential benefits from the introduction of integrated thinking in corporate practice 
   Methodology. The methodological basis of the research is the concepts of integrated reporting and integrated thinking; general scientific methods of cognition are applied: analysis, synthesis, generalization, abstraction, a systematic approach. 
   Results. The paper explains the reasons that led to the interest in understanding integrated thinking; the definition of this term in the concept of integrated reporting is given; the target orientation of the principles of integrated thinking for various levels of corporate governance is considered. Based on the analysis of the case studies of the Integrated Thinking and Strategy group’s participants the Value Reporting Foundation, possible drivers for the adoption of a new management concept are formulated; the potential benefits from the imbedding of integrated thinking into corporate governance practice are summarized. A set of measures for the gradual transition to integrated thinking is proposed. 
   Conclusion. The article concludes that integrated thinking is a continuously evolving process evaluated on the basis of integrated reporting. Integrated thinking requires effective governance, culture, accountability and transparency.

   Relevance. In modern realities, effective and timely coordination and management of the construction subsystem of the region is becoming increasingly important and gaining new horizons. There is a need to adjust and supplement the existing methods of assessing the effectiveness of the management of the construction subsystem of the region, designed to expand the range of indicators and thereby clarify the result. 
   The purpose is analysis of indicators that characterize and are necessary for inclusion in the evaluation of the effectiveness of the construction subsystem. 
   Objectives: the study of available methods for assessing the effectiveness of the management of the construction subsystem of the region; the study of the relationship and interaction of indicators for assessing the effectiveness of the management of the construction subsystem of the region; justification and proposal of additional parameters for assessing the effectiveness of the management of the construction subsystem of the region. 
   Methodology. In the process of developing this topic, methods of a systematic approach, logical and economic analysis, and deduction were used. Results. The study made it possible to justify the introduction of additional indicators in the methodology for assessing the effectiveness of the management of the construction subsystem of the region. 
   Conclusions. The positive results of the expansion of the methodology for assessing the effectiveness of the management of the construction subsystem of the region are presented.

   Relevance. For successful regional development it is important to make the most of the internal resources of the territory without refusing to replenish them from outside even in conditions of significant restrictions and largescale crisis processes. In this regard, the issue of increasing the attractiveness of the region is of particular relevance. 
   The purpose of the publication is to propose a variant of designing social technologies to increase the attractiveness of the region (on the example of the Sakhalin region). 
   Objectives: to clarify the concept of attractiveness of the region; to summarize the previous studies on regional attractiveness; to formulate recommendations for managing attractiveness (on the example of the Sakhalin Region). 
   Methodology. The basis of the study was the theory of social structuration by E. Giddens. 
   Results: a precised concept of regional attractiveness and its management was formulated; the main stages in the development of a set of measures to increase the attractiveness of the region were identified; recommendations to increase the attractiveness of the Sakhalin Region were formulated.

   Conclusions. The attractiveness of a region is a complex concept, usually it is analyzed by type (for investors, entrepreneurs, tourists, migrants). At the same time, one can speak of a complex (integral) attractiveness and, accordingly, approach the possibilities to control this phenomenon. The basis for the development of appropriate recommendations can be ideas related to the theory of structuration. The social space, of which the region is a part, can be represented as a combination of elements: fields, places-positions (with resources), public arenas (with normsrules), actors (with interests, patterns). Designing a policy to increase the attractiveness of the region can be carried out in stages: diagnostics of the situation (identification of the main categories of scarce actors); identification of internal reserves; determination of the required number of actors of scarce categories; identification of interests, patterns of target actors; selection of measures to in-crease the attractiveness of the region. For the Sakhalin Oblast, the emphasis is not so much on attracting the population from outside, but rather on retaining its own residents. With the help of modern social technologies (for example, "social work-shops"), it is necessary to identify the minimum required number of actors with the competencies of communicators, "socializers" who can contribute to the growth of the attractiveness of the region. Measures are also required to create and develop public arenas with the necessary functionality, correction of norms and rules.

   The relevance of the study is due to the need to analyze and assess changes in the level of well-being of the population under the influence of the COVID-19 pandemic.
   The purpose of the study is to analyze the factors of well-being of the population of Russian regions during the COVID-19 pandemic, as well as to substantiate the directions of state policy that ensure the maintenance of wellbeing and strengthening of economic security of the regions.
   The objectives of the study include assessing changes in indicators of population well-being in the regions of the Russian Federation, analyzing their impact on the state of economic security of territories during the pandemic, as well as determining state policy measures to maintain the level of well-being of the population.
   Methodology. Research methods: method of comparative analysis, method of economic and statistical analysis, graphical method, method of systematization, systematic approach.
   Results the authors revealed a decrease in the monetary incomes of the population and a change in their structure as a result of the pandemic, as well as an increase in social expenditures of the state. It is proved that as a result of the pandemic, there was an increase in social tension and a decrease in the level of economic security in most regions of Russia. The article substantiates the feasibility of implementing a set of state support measures aimed at eliminating emerging threats to the economic security of Russian regions. The scientific novelty of the study consists in identifying the dynamics of changes in the indicators of the well-being of the population in the regions of the Russian Federation, assessing their impact on the state of economic security of territories as a result of the impact of the pandemic crisis, as well as in determining the directions of implementation of state policy that ensures the maintenance of the well-being of the population of the regions of Russia in the post-term perspective and strengthening their economic security.
   Conclusions. The study provided evidence of the predominantly negative impact of the pandemic on the wellbeing of the population of Russian regions, as well as the actualization of the problems of ensuring their economic security at the stage of post-crisis recovery. The article presents a set of state policy measures aimed at maintaining the level of well-being of the population and strengthening the economic security of the regions in the post-crisis perspective.

   Relevance. Current trends in the development of Russian industry require the adaptation of digital technologies that have a decisive impact on the pace of intensification of innovation processes and competitive characteristics of products that provide the necessary level of the country's economy. The relevance of this topic is due to the fact that the Russian industry determines the vector of technological development of material production and the service sector, contributing to the translation of developments and innovations into the socio-economic spheres of life. The implementation of the set state tasks to ensure the competitiveness of Russian industrial products in domestic and global markets is carried out. Some Russian regions have a high industrial potential, the development of which involves making decisions on the digitalization of production.
   The purpose of this article is to develop a model of industrial development in a digital environment based on the study of regional experience of technological modernization of the industry.
   Objectives: to identify the main problems of the development of digitalization of the industry of the Tyumen region; to identify ways to solve them; to identify key areas of influence of the digital environment on profile enterprises based on the analysis of scientific and theoretical approaches on the role of digital technologies in the development of industrial production.
   Methodology. The study was conducted on the basis of statistical indicators of digitalization of industrial production in the Tyumen region. The main methods were system and situational approaches, socio-economic modeling.
   Results: scientific and theoretical approaches in the field of assessing the impact of digital technologies on industry are systematized; the regional experience of the Tyumen region on digitalization of industrial production is investigated; the main trends and limitations of the sustainable transformation process of digitalization of production and management of the industry are identified.
   Conclusions. Large industrial complexes have the greatest innovative potential for adaptation and development of digital technologies, optimization of resource potential and concentration of production capacity in specific territorial conditions. Digital solutions and technologies reduce costs, improve technological processes, improve the quality of industrial products, reduce the amount of human error risk and increase production volumes.

   Relevance. Regional information infrastructure is a factor in the sustainability of the social and information structure of the region, affecting public consciousness and innovative activity through content, forms of information transmission and television viewing technology. In the era of digital transformation, the technology for managing the innovative development of the television industry needs to be revised.
   The purpose is to propose new approaches to the development of the information and telecommunication infrastructure of the region based on the management of innovations in the television industry.
   Objectives: to determine the place and role of the television industry in the regional information infrastructure; analyze and identify trends in innovative development of the content and media sector in the national economy; identify current directions of development and implementation of new approaches, methods, methods and tools for innovation management in the television industry; present the approach to assessing the effectiveness of innovation management in the television industry and the results of its testing in a particular region.
   Methodology. The research methodology includes a combination of systemic and vital approaches, general scientific methods of analysis, synthesis, analogy, induction and deduction, methods of abstraction, analytical and prognostic modeling, empirical methods: interviewing, observation, expert assessments, analysis of television content.
   Results. Management of innovations in the television industry in the article is considered in the context of regional development, taking into account the specific role of the information and telecommunication infrastructure of the region's economy. The mechanism of innovation management in the television industry and the methodology for assessing its effectiveness are presented from the standpoint of a vital approach, which makes it possible to take into account the peculiarities of the process of influence on each other of a person and his environment, to present and record the composition, structure and dynamics of the socio-economic system to which the management impact is directed, its nature, level of complexity, stability and purposefulness of processes.
   Conclusion. The study made it possible to propose current areas of innovation management in the television industry, assess the effectiveness of innovation management in television companies in the region and identify reserves of efficiency growth in individual life transitions of management cycles.

   Relevance. Improving the quality of life of the population of a region or a country as a whole directly depends on the level of the state of social and economic infrastructure. In the strategy of socio-economic development of the Kursk region, the issue of improving human capital is singled out as one of the priority areas. Agriculture has been the basis of any economic activity for many years, ensuring economic and food security. Human capital in this aspect is determined by completely new criteria and characteristics.
   The purpose is determine the conditions for the formation and development of human capital in the agriculture of the region.
   Objectives: to analyze the socio-economic infrastructure of the Kursk region in terms of the formation of human capital; its labor and scientific and educational potential, to identify the factors of socio-economic infrastructure that affect its formation, taking into account the characteristics of agricultural production.
   Methodology. The methodological basis of the study was the methods of statistical data analysis, as well as methods of comparison and generalization.
   The results of the study are presented in the form of an analysis of the conditions for the formation of human capital in the region's agriculture.
   Conclusions. The conditions for the socio-economic infrastructure for the formation and development of human capital in the agrarian sector of the region are: the level of staffing in the agrarian sector, including the provision of educational institutions in the field of training personnel for agricultural profile programs; the functioning of preschool and general educational institutions in rural areas; the level of wages of employees of agricultural organizations; the level of social and living conditions and improvement of the housing stock in rural areas, the level of cultural and leisure infrastructure of the village; the state of the health care system in rural areas; innovation and investment climate in the development of agricultural sectors in the region.

   Relevance. The article is devoted to the study of trends in digital transformation of leading sectors of the economy, in particular, the transport industry, which is assigned a crucial role in the formation and development of the digital economy and strengthening the country's position in the global technological leadership. The study is based on the data from official sources describing current trends and the level of digital transformation of the transport industry, which is the basis for the analysis and assessment of the current state of the industry in terms of the use and implementation of digital technologies, identifying the most promising directions in the digital development of the transport industry in Russia and in the world.
   The purpose of the study is to identify trends in the digital transformation of the construction industry in Russia and the world.
   Objectives: to assess the current situation of the level of digitalization; identify opportunities and threats to the construction industry at the present stage.
   Methodology. The research is based on the general scientific methodology of literature review, system and logical analysis, methods of data collection, induction, description and processing of research results.
   Results. The factors of sectoral specificity of digital transformation, which form the features and priorities of the national strategy for the development of the country's digital economy, were outlined. The problems of differentiation of industries in the level of digitalization, which is a problem for the implementation and development of digital technologies in the economic and social spheres, were noted.
   Conclusions. Effective solutions in this area should involve the formation, consistent with the requirements of the global digital infrastructure, integrated measures of state support and regulation of the data market, which will increase the level of technological development of all sectors, including reducing the technological gap between them.

   The relevance of the study is due to the fact that the use of information that reflects the real situation with offers on the labor market and the level of wages allows organizations to determine the offer when searching and hiring a highly qualified occupational safety specialist. 
   The purpose is to investigate the current state and trends in the level of wages of occupational safety specialists in the regional labor market.
   Objectives: research of the minimum, average, and maximum wages of labor protection specialists; analysis of the dynamics of wages for a specific position; analysis of supply and demand (comparative analysis of salaries for vacancies and resumes of applicants) of a specific segment of the regional labor market; determination of the range of optimal matches of employers' proposals and candidates' requests.
   Methodology. The methodological basis of the study is the process approach, as the most adequately reflecting the structure of the labor market in the form of logically related, repetitive actions in the labor market: hiring, remuneration, training and rotation of personnel, etc. The material of the study was the statistical data of socioeconomic statistics published in monthly and annual reviews, special statistics on average wages in the regions for individual professions and fields of activity.
   Results. The analysis shows that there is a positive trend of growth in the average monthly nominal accrued salary of a labor protection specialist in absolute terms, but its level is lower compared to the average salary of employees in a full range of organizations in the economy of the Kursk region as a whole. The position of a labor protection specialist refers to the type of engineering activity. But the salary level of this specialist is significantly less than the level of the average salary of an engineer in production.
   Conclusion. In order to ensure with a high guarantee the high motivation of the occupational safety specialist in the Kursk region to perform their functional tasks qualitatively, the salary level in this position should correspond to the level of the average salary of an engineer in production.

   Relevance. Currently, universities in our country provide similar educational services regulated by state educational standards, therefore, a positive image of an educational organization is of particular importance, contributing to an increase in consumer loyalty and forming the uniqueness of a university. The image and reputation of the university become fundamental factors when choosing a place of study. Event marketing, based on the approaches of marketing, advertising, PR, various digital technologies, is able to strengthen internal communications, promote services to the market, and influence the size of the university's intangible assets.
   The purpose is analyze special events that contribute to the formation of a positive image of the university.
   Objectives. Achieving this goal determined the formulation and solution of the following tasks: to study the possibilities of event marketing and its impact on the formation of a positive image by establishing an emotional connection with the target audience; substantiate the need to develop a university event map to strengthen the corporate culture; analyze special events of TSU named after Derzhavin.
   Methodology. To reveal the essence of the formation of the image of the university with the help of event marketing, the methods of generalization, comparison, and the method of theoretical analysis of the sources of the problem under study were used.
   Results. The article deals with the special events of the university, which are based not only on knowledge in the field of mass and corporate communications, but also on the formation based on a communication audit. The analyzed activities were divided into categories.   Conclusions. The conducted research allowed us to conclude that the use of event marketing helps to create a positive image, strengthen corporate culture, promote services, increase intangible assets, and increase student involvement in the educational process.

  Relevance. The development of the Internet has provided significant changes in the production and management activities of organizations. The problem of assessing the achieved level of use of global networks by organizations, as well as forecasting the development of high-speed Internet is of considerable interest and is relevant. At the same time, the ability to transmit and receive data based on modern information technologies is important.
   The purpose is evaluation of indicators characterizing the speed of Internet access by organizations located in different regions of Russia based on the development of economic models. The article is aimed at obtaining a certain empirical and methodological contribution to the knowledge about the level of use of high-speed Internet in the activities of organizations, as well as forecasting its development.
   Objectives. In the course of the research, the tasks of developing a methodology for assessing Internet speed in the regions of Russia, collecting and processing information based on the results of a survey of heads of organizations on the speed of Internet access in their regions, developing models approximating the collected empirical data, determining regional averages of the prevailing Internet speeds by groups of enterprises were solved.
   Methodology. In the course of the study, economic and mathematical modeling was used based on the development of normal distribution density functions. The official information of the Federal State Statistics Service for 2020 was considered as the initial empirical data.
   Results. Four indicators were studied that describe the current level of access speed of organizations to the Internet. At the same time, based on the results of a survey of heads of organizations, the distribution by region of the prevailing Internet access speeds was estimated in four groups of speeds: less than 2 Mbps, from 2 to 30 Mbps, from 30.1 to 100 Mbps, above 100 Mbps.
   Conclusions. The original results obtained have scientific novelty, since the methodology for assessing the values of indicators that describe the speed of information transmission in global networks used by organizations in the Russian regions has been substantiated and implemented; it is shown that in 2020 the average share of organizations that used the Internet at a speed of less than 2 Mbit/s was 19,4%. The average share of organizations with Internet speeds from 2,0 Mbit/s to 30,0 Mbit/s was 39,7%, and from 30,1 Mbit/s to 100,0 Mbit/s ‒ 2,4%.

   Relevance. The low level of pensions is one of the most important factors in the poverty of Russian pensioners and the reason why the Russian pension system is in a state of permanent reform from 2002 to present. In modern conditions, the pension system faced with extraordinary risks, the solution of which may require a set of special measures of state financial regulation.
   The purpose of the work is to develop recommendations in the field of increasing pensions in the context of the structural transformation of the Russian economy.
   Objectives: to analyze the conditions and trends in reforming the pension system in modern Russia; analyze the stru cture and dynamics of changes in pensions and compare their them with key indicators from the strategy of development of the Russian pension system; propose directions for state financial regulation of pensions in the current conditions, taking into account the Russian experience of their indexation.

   Methodology. The study used methods of analyzing and synthesizing scientific works, methods of analyzing the structure and dynamics of Rosstat data on the income level of Russian pensioners.
  Results. An analysis of the structure and dynamics of income of Russian pensioners for the period 2012-2020 was carried out. Data were obtained that the modern mechanism for indexing pensions makes it possible to fulfill the task of maintaining the minimum level of pension provision. During periods of crises, pensioners' incomes are reduced and the wage replacement rate subsides, which is an indicator of a decrease in the level of pension provision. The restoration of pension provision indicators takes place no earlier than two years. One of the main factors affecting this is the faster recovery of wages than pensions during such periods.
   Conclusion. We proposed to consider five additional measures of state financial regulation to improve the
effectiveness of the pension system and the mechanism of indexing pensions, which can be used both separately and as part of a comprehensive program of reforming the pension system.

   Relevance. The active introduction of digital technologies in the financial sector is most clearly manifested in the banking business. As the most important sector of the economy, the financial sector is always testing the most progressive solutions, therefore, financial innovations are aimed at providing individual and high-quality service while reducing costs, both on the part of the bank and on the part of customers. The use of innovative technologies makes it possible to increase the competitiveness of banking products and services, and also transforms the features of their creation and distribution. The demand for a banking product or service is based on competitiveness, technical innovation, customer focus and forms the image of the bank itself. Competitive advantages in the banking sector are mainly provided by minimizing costs, product line differentiation, focusing on a specific client segment.
   The purpose of the work is to consider the features of the introduction of innovative technologies in the activities of the banking sector as a factor in their competitiveness.
   Objectives: consider the stages of development of banking innovations, the introduction of financial technologies; present the key factors of competitiveness in the sector of innovative technologies; give examples of innovative banking products and formulate their competitive advantage.
   Methodology. In the process of writing the article, such general scientific methods as analysis and classification, grouping were used, methodological and systematic approaches were used.
   Results. It follows from the considered data that the formation of a modern efficient banking ecosystem, the introduction of all possible innovative technologies in their activities determines the ability of banks to be in demand and customer-oriented.

   Conclusions. The use of innovative technologies plays a key role in the development of the competitiveness of the banking sector. The introduction of digital technologies affects the popularity of the bank among consumers and forms a tendency to increase competitiveness.

   The relevance of the study is due to the need to study the ongoing changes in the fintech segment of the financial services market in Russia during the pandemic and to develop tools for effective regulation.    The purpose of the study is to identify the features of the functioning of the fintech segment of the financial services market and its abilities to overcome the negative impact of the pandemic, as well as to determine the directions of its long-term development and appropriate security measures.
   Objectives of the study: assessment of the current state of the fintech segment of the Russian financial services market; analysis of the impact of the pandemic on the financial services market; identification of directions for the prospective development of the fintech segment of the financial services market.
   Methodology. Research methods: method of comparative analysis, method of economic and statistical analysis, graphical method, method of systematization, systematic approach.
   Results. The scientific novelty of the research consists in forming an integrated approach to the study of the structural features of the fintech segment of the financial services market in Russia, revealing the specifics of the development of its individual elements during the pandemic, as well as determining the prospects for further growth. The authors assessed the current state of the fintech segment of the Russian financial services market. The article analyzes the impact of the pandemic on the financial services market, identifies negative and positive trends. The authors identified the directions of the prospective development of the fintech segment of the financial services market in Russia, and also formed recommendations on the choice of security tools.
   Conclusions. The components of the fintech segment of the financial services market have been structured.
The impact of the pandemic on each structural element of the fintech segment was assessed. The conclusion is
made about the rapid development of the component of payments and transfers in the context of a pandemic. The growth of the share of online financial services in the short and long-term market segments in the active phase of the pandemic, as well as restrained market dynamics in terms of capital management, was revealed. The directions of state regulation of the ratio of fintech companies and traditional players of the financial services market are determined.

   Relevance. The active development of non-cash transactions with bank cards directly depends on the maturity of the formed market infrastructure. The lag in the increase in the number of POS terminals, multifunctional ATMs and settlement centers from the rate of increase in the issue of bank cards contributes to the emergence of dissonance in the development of the bank card segment. The importance of ensuring the availability of payment services for the successful development of the business of a commercial bank determines the priorities for creating remote service channels on the basis of bank cards. The bank card represents a foothold for the development of the retail business of a commercial bank. At the same time, linking Internet services and mobile applications of banks to a bank card contributes not only to increasing output, but also to increasing the efficiency of their use.
   The purpose of the study is to determine the features of the functioning of remote customer service channels when performing operations with bank cards.
   Objectives: characterize transactions with bank cards; describe the risks arising in the digital identification system; define measures to develop remote customer service channels develop a matrix of strategic alternatives to banking activities in the bank card market.
   Methodology. The study used general scientific methods: comparative analysis, generalization, induction.
   Results. The following results were achieved during the study: identification and characterization of specific risks of digital transformation of bank card transactions; developed a set of measures to optimize and improve the efficiency of bank cards taking into account the use of remote customer service channels; a matrix of strategic alternatives to the development of the bank's card business has been developed.
   Conclusions. The active introduction of financial technologies and digital innovations in the banking system contributes not only to increasing the quantitative indicators of transactions with bank cards, but also to increasing their efficiency. Achievement of the main parameters of efficiency of transactions with bank cards is ensured by redistribution of channels for their implementation in favor of the digital environment.

   Relevance. Efficient personnel management in the labor market and the development of modern technologies for managing labor resources are becoming one of the main directions for improving the performance of Russian economic entities. Improving personnel technologies makes it possible to change approaches to personnel management under modern requirements and speed up introducing managerial innovations. In the process of strategic development, modern innovative approaches are being updated in the modern labor market.
   The purpose is to study innovative personnel technologies as part of the development of an effective recruitment system in the modern labor market.
   Objectives is to study the existing innovative methods of personnel selection in order to improve managing the information and digital system to ensure personnel policy in the labor market.
   Methodology. In the process of research, methods of analysis, synthesis and comparison were used. An analytical method of information processing, synthesis, and deduction of the theoretical aspects of the concept of innovative personnel technologies were carried out.
Results. The study of modern personnel technologies was carried out, systematization and analysis of existing innovative approaches and products in the field of personnel selection was carried out in order to further develop personnel policy as a multifunctional system.
   Conclusions. The content and role of modern approaches in the field of personnel technologies deserves special attention. The development of the labor market requires the development of more advanced approaches to managing labor resources in this area. It is recommended to introduce a mixed model of personnel policy focused on innovative information technologies for personnel selection to build an effective management system in the labor market.

   The relevance of the study is due to the current state of youth policy in the region, problems in its development and the search for the necessary development ways.

   The purpose of the study is a comprehensive and unbiased analysis of the state of youth policy in the Kursk region.
   Objectives: to study the specifics of youth policy in the Kursk region; to evaluate youth policy in the region; to analyze its most popular areas; to investigate the information channels of youth policy; to show the expected results of youth policy in the region.
   Methodology. The research methodology is based on the results of an empirical study (expert survey) conducted in the region, in January-February 2021. As experts assessing the state of youth policy in the region, representatives of various levels of government, public and research organizations, non-profit organizations, teachers of leading Kursk universities, and opinion leaders also used traditional qualitative methods for sociological research: document analysis, content analysis, statistical analysis.
   Results. The results of the study revealed the growing need to update the content of youth policy in the region, develop social activity and independence of young people, search for various forms of its implementation aimed at improving both social well-being and material well-being of this category of residents of the Kursk region.
   Conclusions. The specificity of the region's youth policy is due to the following factors: a decrease in the number of youth in the region, a decrease in the social activity of this category of citizens, the absence of expressed positive leaders in the youth environment, hope for help in solving their own problems by state authorities, and an increase in the number of migrants among the youth of the region who consider the Kursk region as a temporary residence or transit region.

   Relevance. One of the main characteristics of modern society is the development of new media as a tool for creating new communication channels for the interaction of individuals. In this case, we are talking about the media sphere as a space of interaction between users of social networks, which is formed "here and now". The information content posted on social networks and the possibility of commenting on it allow us to consider in detail the object of research in various conditions and identify the main characteristics of its existence.
   Purpose. Using the example of commenting on news content by users of social networks, the authors explore the media sphere as a space of their interaction in order to clarify the main theoretical prerequisites available in this area and attract new empirical data.
   Objectives: to present the media sphere as a space of interaction between users of social networks, which is formed, among other things, by commenting on news content; to describe the trends in the development of the media sphere in this context; to characterize the main lines of interaction between users of social networks when commenting on news content; to reveal the motivation for entering into interaction under the influence of various factors.
   Methodology. The methodological basis of the research is the concept of the media sphere by M. A. Buryak and the associated theories of media discourse, starting with T. G. Dobrosklonskaya; the theory of new media (D. Scott, L. Safko) and social networks (D. Barnes, T. O'Reilly, S. A. Kravchenko). To solve the tasks, the authors used the method of interviewing content analysis, analysis of secondary data, methods of comparison and analogy.
   Results. For a modern individual, the distribution of news content in social networks is the most convenient and effective way to obtain information in different age groups. In general, respondents tend to trust the information received from social networks, however, unstructured information containing fakes falls into the "risk" zone here. User preferences are increasingly on the side of streaming broadcasting, which allows maximum involvement of all interested parties. The informants recognize comments on news content as the fact of entering into interaction with the media and other users.
   Conclusions. For the development of the media sphere as a space of interaction between users of social networks, it is relevant to adapt each media resource to a separate communication channel and the emergence of the phenomenon of public communication, which is expressed in a system of symbols and signs (comments, "likes", etc.).

   Relevance. In modern society, the issue of ensuring the safety of a person's life becomes relevant due to the increase in criminal manifestations in the information and communication medium.
   The purpose is to consider the state of security of personal information as a component of information and communication security of a personality.
   The objectives to be solved in the process of research are as follows: disclosure of the conceptual content of personal information security as a component of personal information and communication security; identification of a subjective assessment of the safety of life in the information and communication medium of a digital society; determination of the role of cybercrime in violating the inviolability of the private sphere; consideration of areas of personal information security.
   Methodology. The research methodology is based on the concept of the information and communication medium as an anthropo-socio-technical phenomenon and on the scientific and legal concept of protecting the personal interests. Analytical methods of processing and interpreting data of sociological surveys, final reports of state departments are used in the work.
   Results. The author has established that the security of personal information should be considered as part of the information and communication security of the person, which is related to the protection of information about the person from external influences. Assessment by the population of the safety of their life in the information and communication medium of modern society is extremely low. Cybercrime in the form of phishing and social engineering is the basis of a threat to the private sphere of a person's life that can inflict moral and material detriment. In the fight against this phenomenon, the majority of citizens rely on themselves to develop their skills to ensure the security of personal information.
   Conclusions. Citizens are beginning to get used to their life activity in conditions of constant information threats and risks, relying on the development of their skills to ensure the security of personal information. To begin, preventive measures to ensure the security of data on the Internet are certainly an excellent step, but while ensuring the confidentiality of information, it is not possible to rely exclusively on technology - social and psychological tools for the protection of personal information need to be developed.

   Relevance. The international situation and the increasing variety of military conflicts force the Russian Federation to maintain the state of the Armed Forces at a consistently high level of combat readiness, which requires the military education system to provide high-quality training of officers motivated to conscientiously fulfill their military professional duty. An important role in the formation of motivation of military professionals is played by the environment within which the vital activity of military personnel takes place.
   The purpose is a comprehensive sociological analysis of the internal factors of the motivational environment of cadets of military universities in the process of preparing for military professional activity.
   Objectives: clarification of the theoretical essence of the internal factors of the motivational environment of cadets of military universities in the process of preparation for military professional activity; study of the organization of the impact on the motivation of cadets of internal factors of the motivational environment; development of a classification of factors of the motivational environment of cadets; study of the current state of the organization of internal factors of the motivational environment of cadets.
   Methodology. The theoretical basis of the study was formed by the ideas and views of famous sociologists. A systematic approach was used within the framework of structural-functionalism, an analysis of the regulatory framework related to the problems of this article was carried out, empirical results of the author's sociological research were presented, confirmed by a secondary analysis of data from other sociological studies.
   Results. The theoretical clarification of the internal factors of the motivational environment of cadets of military universities in the process of preparation for military professional activity was carried out, which allowed the author to develop a classification of the internal factors of this environment. At the same time, the current state of internal factors has been empirically investigated, as well as problematic issues have been identified.
   Conclusions. The internal factors of the motivational environment of cadets should be divided into factorsconditions and factors-assets, the impact of which is carried out at three levels: institutional, organizational and group. Competently structured work on the organization of the impact of these factors on the motivation of cadets forms a positive motivational environment that contributes to ensuring order, a high level of institutional stability of a military university. Currently, among the internal factors, the most problematic are the organization of leisure and recreation of cadets.

   Relevance. Digital existence changes the corporeality and spatiality of an individual. It persists them to enrich and accumulate new ideas and things. On contrary to physical reality, digital reality possesses various "doors" and "mirrors" that help to travel through space and time which distracts from the current reality. On the one hand, a smartphone user desists to stand on the sideline and talk to those who have common interests. Physical existence in solitude, on the other hand, can’t be equal to loneliness due to a distinctive sense of repudiation those are near and vice versa. The individual uses the digital products to escape a feeling of loneliness meanwhile they might lose track of time and, therefore, a chance to have some time to be alone with themselves. New thoughts and assumptions, values, and views can be helpful when there is time to digest, to stay quiet on their own. The illusion of escaping the clutch of loneliness the Internet brings about increases human tension in reality and impedes them to release of their "I". And the latter is one of the very few choices to stay in solitude for a while.
   The purpose of this paper is to examine term "loneliness" and experience one undergoes in two dimensions: real and digital.
   The objectives of this study are: define the phenomenon of loneliness in digital context; compare the terms of "loneliness" and "solitude"; study the particularity of loneliness in contemporary realm.
   The methodology of our study consists of historical method that helps to reflect on different approaches of the change of the concept of loneliness, method of systematic analysis that let to find out the modern features of loneliness and solitude. The base of theory and methodology are the studies of the Russian and European philosophers, politicians and sociologists studying the issue of loneliness and solitude,
   The results revealed the terms use of loneliness and solitude in digital context. We distinguished solitude and loneliness. The given outlines can help in further studies on loneliness in digital context.
   Conclusions. A person needs communication to feel alive. Correspondence in chat rooms leaves an imprint on the hours of life lived in the form of the number of new notifications, extracting the personality from reality. However, such an exchange of information rather distorts the perception of our own "I", because there we are who we want to be with the help of cheap tools, while in reality we need to work hard to achieve the desired result. And if in reality solitude can become a way to be alone with your thoughts, then loneliness can disarm an already weak person.

   Relevance. Due to the growing uncertainty of the further development of the Russian economy, the expected crisis phenomena, the failure to meet the main targets of the Innovation Development Strategy until 2020, the urgent need for import substitution, public authorities, when developing strategic development plans, face constantly changing priorities, resulting in an objective need to analyze trends in innovative development in the conditions of digitalization of the economy, taking into account modern realities. The relevance of the study is due to the lack of a single universal methodology for assessing innovative development.
   The purpose of the study is to develop a methodological approach to assessing the development of the regional innovation subsystem, taking into account the features of digital transformation.
   Objectives: to summarize the typical stages of methodological approaches to the assessment of various aspects of innovative development; to identify the shortcomings of existing methodological approaches; to formulate theoretical and methodological foundations for assessing the development of the regional innovation subsystem, taking into account the features of the digital transformation of economic relations.
   Methodology. The study used standard methods of economic analysis and synthesis, the method of classification and comparative analysis. In addition, methods of systematic and comparative analysis were applied, which allowed processing an array of information.
   Results. The article summarizes typical methodological approaches to the assessment of various aspects of innovative development. The authors have identified the factors that cause the lack of a unified methodological approach to the assessment of innovative development, as well as the key shortcomings of existing methods. The study formulates theoretical and methodological foundations for assessing the development of the regional innovation subsystem, taking into account the peculiarities of the digital transformation of economic relations.
   Conclusion. The application of the methodological approach developed by the authors will allow assessing the quality of management of innovative development in the region, identifying key problematic aspects, implementing ways to overcome them, as well as identifying priority areas for financing of innovation activities.